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Political marketing contemporary review some recommendations for candidate in the run up to national assembly election in vietnam

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Nội dung chi tiết: Political marketing contemporary review some recommendations for candidate in the run up to national assembly election in vietnam

Political marketing contemporary review some recommendations for candidate in the run up to national assembly election in vietnam

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESSNguyen Tran Thi AnilPOLITICAL MARKETING-CONTEMPORARY REVIEWSOME RECOMMENDATIONS EOR CANDIDATE IN

Political marketing contemporary review some recommendations for candidate in the run up to national assembly election in vietnam THE RUN-UP TO NATIONAL ASSEMBLY ELECTION IN VIETNAMMASTER OF BUSINESS ADMINISTRATION THESISHanoi - 2007VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF B

USINESSNguyen Tran Thi AnhPOLITICAL MARKETING -CONTEMPORARY REVIEWSOME RECOMMENDATIONS FOR CANDIDATE IN THE RUN-UP TO NATIONAL ASSEMBLY ELECTION IN VI Political marketing contemporary review some recommendations for candidate in the run up to national assembly election in vietnam

ETNAMMajor: Business AdministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSUPERVISOR:I.DR. NGĨ IYF.N VIET ANHHanoi - 2007TABLE OF C ONT

Political marketing contemporary review some recommendations for candidate in the run up to national assembly election in vietnam

EXTAcknowledgements.............................................IAbstract.....................................................iiTóm tat...............

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESSNguyen Tran Thi AnilPOLITICAL MARKETING-CONTEMPORARY REVIEWSOME RECOMMENDATIONS EOR CANDIDATE IN

Political marketing contemporary review some recommendations for candidate in the run up to national assembly election in vietnam ...............XList of abbreviations........................................XIINTRODUCTION 11NESCESSITY OF THE THESIS 12RESEARCH OBJECTIVES 23RESEARC

H METHODOLOGY 34STRUCTURE OF THESIS 3CHAPTER 1: POLITICAL MARKETING LITERATURE REVIEW_____________41.1DEFINITION 41.1.1.Definition 41.1.2.Institutions Political marketing contemporary review some recommendations for candidate in the run up to national assembly election in vietnam

in charge of elections 61.1.3.Mainstream marketing and political marketing 91.1.4.A new role for political markeitng: the permanent campaign 111.2POL

Political marketing contemporary review some recommendations for candidate in the run up to national assembly election in vietnam

ITICAL MARKETING THEORY BY BRUCE 1. NEWMAN 121.2.1Definition 12

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESSNguyen Tran Thi AnilPOLITICAL MARKETING-CONTEMPORARY REVIEWSOME RECOMMENDATIONS EOR CANDIDATE IN

VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESSNguyen Tran Thi AnilPOLITICAL MARKETING-CONTEMPORARY REVIEWSOME RECOMMENDATIONS EOR CANDIDATE IN

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