Strategic marketing management

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Nội dung chi tiết: Strategic marketing management

Strategic marketing management

STRATEGIC MARKETING MANAGEMENTQCF Level 6 UnitContentsChapterTitlePageIntroduction to the study ManualVUnit Specification (Syllabus)vilCoverage of the

Strategic marketing management e Syllabus by the ManualXV1Introduction to strategic Marketing Management1Introduction2The Planning Process2Developing Plans6Strategic Planning192Mark

eting and the strategic Marketing Planning Process31Introduction32Marketing and Markets32Marketing Objectives38Marketing Strategy443Emerging Marketing Strategic marketing management

Philosophies51Introduction52Impact of Marketing on Society52Basic Concepts of Marketing54Ethical Issues in Marketing59Corporate Social Responsibility

Strategic marketing management

(CSR)60Internal Marketing/lnternal Marketing Plans624Marketing Information, Analysis and Research69Introduction71Situational Analysis72SWOT Profile78

STRATEGIC MARKETING MANAGEMENTQCF Level 6 UnitContentsChapterTitlePageIntroduction to the study ManualVUnit Specification (Syllabus)vilCoverage of the

Strategic marketing management c Choice111Introduction113

STRATEGIC MARKETING MANAGEMENTQCF Level 6 UnitContentsChapterTitlePageIntroduction to the study ManualVUnit Specification (Syllabus)vilCoverage of the