The effect of sports marketing strategies on spectator’s purchase decision the case of football

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The effect of sports marketing strategies on spectator’s purchase decision the case of football

ChungYuan Chritian University Department of IMBA Master Degree DissertationThe Effect of Sports Marketing Strategies on Spectator’s Purchase Decision:

The effect of sports marketing strategies on spectator’s purchase decision the case of football : The Case of Football(Doan Huu Khanh)107 ÍẸ1ACKNOW LEDGEMEN TĨ would like to say thanks a million for Dr Cheng-Wen Lee for her guidance and support m

e during this time. T also want to say a sincerely thank Dr 41 «5. £ and Drfor theirtime and their comment to build my final dissertation better. Ther The effect of sports marketing strategies on spectator’s purchase decision the case of football

e are no words to show my appreciation to ray department: College of Business, especially Ms April, she helped me a lol. Finally. Ĩ am thankful to my

The effect of sports marketing strategies on spectator’s purchase decision the case of football

friend. T.ehang Vu. She helped me set up and solved any computer technique for me. Thank you from the bottom of my heart for everything.i• ÍỈỂ^®^®^'JÍ

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W^â •• ÍO •iiAbstractThis research looks al sport marketing and in particular marketing in football from two perspectives: The sport business perspect The effect of sports marketing strategies on spectator’s purchase decision the case of football

ive (the businesses who use marketing of sport) and the non-sport business (sponsor) perspective (the businesses who use marketing through sport) in o

The effect of sports marketing strategies on spectator’s purchase decision the case of football

rder to show that why businesses today consider sports marketing so important.rhe purpose of this research is determined the effect of marketing in fo

ChungYuan Chritian University Department of IMBA Master Degree DissertationThe Effect of Sports Marketing Strategies on Spectator’s Purchase Decision:

The effect of sports marketing strategies on spectator’s purchase decision the case of football l football field. More specifically, the study attempted to investigate the effects of some stand out strategies on spectator’s purchase decisions.The

theory of die thesis was collected from various sponsorship literatures that included both books and article journals. The empirical study was conduc The effect of sports marketing strategies on spectator’s purchase decision the case of football

ted by survey research and questionaire for the spectators. Questionnaires were based on the theory used in this study and the information on the outc

The effect of sports marketing strategies on spectator’s purchase decision the case of football

ome how the implementation of marketing in football field affect sponsor’s performance and customer's behaviors), in particular spectators.The finding

ChungYuan Chritian University Department of IMBA Master Degree DissertationThe Effect of Sports Marketing Strategies on Spectator’s Purchase Decision:

The effect of sports marketing strategies on spectator’s purchase decision the case of football improve and create their competitive advantages. Toward the sponsor, they are not too keen on taking risks unnecessarily and are willing to sponsor va

rious target segments because of the good image and a wider audience range. In additions, this study also has both theoretical and practical implicati The effect of sports marketing strategies on spectator’s purchase decision the case of football

ons for sport business and prospective sponsors in the field of football. The study will probably contribute significantly to existing knowledge about

The effect of sports marketing strategies on spectator’s purchase decision the case of football

the football business, sponsorship and relationship marketing.Keywords: sport marketing, sport business, non-sport business, sponsor, spectator, cons

ChungYuan Chritian University Department of IMBA Master Degree DissertationThe Effect of Sports Marketing Strategies on Spectator’s Purchase Decision:

The effect of sports marketing strategies on spectator’s purchase decision the case of football .........i....................................................................................iiAbstract .............................................

...................................Hi The effect of sports marketing strategies on spectator’s purchase decision the case of football

ChungYuan Chritian University Department of IMBA Master Degree DissertationThe Effect of Sports Marketing Strategies on Spectator’s Purchase Decision: