Analyzing the factors affecting customer purchase behavior of the online group buying in viet nam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Analyzing the factors affecting customer purchase behavior of the online group buying in viet nam
Analyzing the factors affecting customer purchase behavior of the online group buying in viet nam
fOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT((BMBR5103)ANALYZING THE FACTORS AFFECTING CUSTOMER PURCHASE BEHAVIOR OF THE ONLINE GROUP-BUYING IN VIET N Analyzing the factors affecting customer purchase behavior of the online group buying in viet nam NAM.STUDENT’S FULL NAMESTUDENT IDINTAKEADVISOR’S NAME & TITLE: NGUYEN THANH DANH: 2451945: September 2012: PhD. PHAN THI GIAC TAMHUTECH LIBRARY41609Advisor’s assessment.............iĩ...cc.. .£«MwL... Ẳ. AMĨ&Ỉ....... ^4*......... 4. Í ZfeyS........'4tiíCAnalyzing the factors affecting customer purchase behavior of the online group buying in viet nam
ồlX.. ẲJÍ ý’jũ L »1. „sli. fi s.Áv.Á.... rí^ú.........................................................................................................fOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT((BMBR5103)ANALYZING THE FACTORS AFFECTING CUSTOMER PURCHASE BEHAVIOR OF THE ONLINE GROUP-BUYING IN VIET N Analyzing the factors affecting customer purchase behavior of the online group buying in viet nam om a number of people who all deserve my sincerest gratitude and appreciation.First of all, I would like to thank PhD. Phan Thi Giac Tam, my supervisor. I’m indebted to her inspiration, scholarly supervision and intellectual support throughout the course of writing this graduation paper.PhD. Phan T1 Analyzing the factors affecting customer purchase behavior of the online group buying in viet nam Ú Giac l am continual encouragement, careful reading, critical comments and patient guidance made my work more enjoyable and easier.Finally, my deepesAnalyzing the factors affecting customer purchase behavior of the online group buying in viet nam
t gratitude and appreciation go to my family, my friends and my classmates. Their love, support and constant encouragement gave me a great deal of strfOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT((BMBR5103)ANALYZING THE FACTORS AFFECTING CUSTOMER PURCHASE BEHAVIOR OF THE ONLINE GROUP-BUYING IN VIET N Analyzing the factors affecting customer purchase behavior of the online group buying in viet nam a new e-commerce model and received attention in both academics and practice. Prior researches focused on investigating online group-buying mainly from the marketing perspective, such as the transaction process, price mechanism, and benefits (Li & Liu, 2012). Few of studies have investigated the rel Analyzing the factors affecting customer purchase behavior of the online group buying in viet nam ation between consumer’s acceptance and their purchasing behavior. Hence, this study focuses in measuring relationship between cognitive factors - truAnalyzing the factors affecting customer purchase behavior of the online group buying in viet nam
st, satisfaction and perceived usefulness - and online group-buying repurchase intention. Simultaneous, this study also integrates website quality - afOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT((BMBR5103)ANALYZING THE FACTORS AFFECTING CUSTOMER PURCHASE BEHAVIOR OF THE ONLINE GROUP-BUYING IN VIET N Analyzing the factors affecting customer purchase behavior of the online group buying in viet nam ng questionnaire for respondents more than 18 years old and have ever purchased on online group-buying websites. Sample size of this quantitative research is 365 respondents. Confirmatory factor analysis (CFA) is used to test measurement scale.3Table of ContentAdvisor’s Assessment................... Analyzing the factors affecting customer purchase behavior of the online group buying in viet nam .............................01fOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT((BMBR5103)ANALYZING THE FACTORS AFFECTING CUSTOMER PURCHASE BEHAVIOR OF THE ONLINE GROUP-BUYING IN VIET NfOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT((BMBR5103)ANALYZING THE FACTORS AFFECTING CUSTOMER PURCHASE BEHAVIOR OF THE ONLINE GROUP-BUYING IN VIET NGọi ngay
Chat zalo
Facebook