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Assessment on customer satisfaction in vietnams coffee retail industry

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Assessment on customer satisfaction in vietnams coffee retail industry

40066JSOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)ASSESSMENT ON CUSTOMER SATISFACTION IN VIETNAM’S COFFEE RETAIL INDUSTRYSTUDENT’S FULL NAME

Assessment on customer satisfaction in vietnams coffee retail industry E:PHAN CONGSTUDENT ID:CGS00016269INTAKE:LATE SEPTEMBER 2013ADVISOR’S NAME & TITLE:Dr. NGUYEN PHAN, Assoc.Prof.,February, 2015HUTECH LIBRARY1 ‘ C539ADV

ISOR’S ASSESSMENTAdvisor's signatureACKNOWLEDGMENTSI could never complete this research without the support and suggestion of a lot of people. First o Assessment on customer satisfaction in vietnams coffee retail industry

f all. I would like to express sincere gratitude and profound Dr. Nguyen Phan, Assoc.Prof enthusiastic teacher who have dedicated guidance, encouragem

Assessment on customer satisfaction in vietnams coffee retail industry

ent, spending time and exchange orientation for me during this research. He is person who supported to let me more confidence, provided valuable advic

40066JSOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)ASSESSMENT ON CUSTOMER SATISFACTION IN VIETNAM’S COFFEE RETAIL INDUSTRYSTUDENT’S FULL NAME

Assessment on customer satisfaction in vietnams coffee retail industry rocess of research.Secondly, my special gratitude conveys to responders who help me answer the questionnaires. This research could not be completed if

it did not have data which they gave.Next, I would like to express my grateful thanks and appreciation to my close friends and colleagues. They have Assessment on customer satisfaction in vietnams coffee retail industry

always been there for me whenever I need them. They have helped facilitates to me in process of learning.Thank you.TABLE OF CONTENTSCHAPTER 1: INTRODU

Assessment on customer satisfaction in vietnams coffee retail industry

CTION.............................................11.1Background of the study................................11.2Significances of the study...........

40066JSOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)ASSESSMENT ON CUSTOMER SATISFACTION IN VIETNAM’S COFFEE RETAIL INDUSTRYSTUDENT’S FULL NAME

Assessment on customer satisfaction in vietnams coffee retail industry tructure.....................................9CHAPTER 2: LITERATURE REVIEW.......................................11Chapter inưoduction................

........................112.1Understanding of customer satisfaction.................112.2How to measure customer satisfaction...................132.3T Assessment on customer satisfaction in vietnams coffee retail industry

he relationship between product quality and customersatisfaction..............................................182.3.1Product quality..................

Assessment on customer satisfaction in vietnams coffee retail industry

...................182.3.2The relationship between product quality and customer

40066JSOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)ASSESSMENT ON CUSTOMER SATISFACTION IN VIETNAM’S COFFEE RETAIL INDUSTRYSTUDENT’S FULL NAME

40066JSOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)ASSESSMENT ON CUSTOMER SATISFACTION IN VIETNAM’S COFFEE RETAIL INDUSTRYSTUDENT’S FULL NAME

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