Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

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Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

DEFINING THE FACTORS AFFECT THE CUSTOMERS’ SATISFACTION AND PROPOSAL SOLUTIONS FOR SYNGENTA VIETNAMA Dissertation PresentedByBIEN XUAN LESubmitted in

Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam partial fulfillment of the requirements for the degree ofMASTER OF BUSINESS ADMINISTRATIONHUTECH LIBRARYLincoln UniversityOakland. CaliforniaCustomer

s dausiacuoii zTITLE APPROVAL PAGE FOR GRADUATE THESISSUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESS ADMĨSNISTRAT1ON Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

AT LINCOLN UNIVERSITY, OAKLAND, CALIFORNIA.CANDIDATE.: BIEN XUAN LEFIELD OF CONCENTRATION: MARKET RESEARCH, CUSTOMER SATISFACTIONTHESIS TITLE: DEFINI

Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

NG THE FACTORS AFFECT THE CUSTOMERS’ SATISFACTION AND PROPOSAL SOLUTIONS FOR SYNGENTA VIETNAM1 have read and approved this thesis for presentation.APP

DEFINING THE FACTORS AFFECT THE CUSTOMERS’ SATISFACTION AND PROPOSAL SOLUTIONS FOR SYNGENTA VIETNAMA Dissertation PresentedByBIEN XUAN LESubmitted in

Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam f the most important indicators of good performing companies and it is directly linked to customer loyalty, it is evident that the measuring customer

satisfaction is importance for company to kep their customer and increase profit of the firm.The reserch have based on cQ model to translate customers Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

’ experience into eQ KPI, Each growers attribute ratings are weighted against importance and then aggregated to get factor level scores.The result of

Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

research showed that Drivers of farmers’ satisfactions arc products Company Image and product available is considered the three most important Pillars

DEFINING THE FACTORS AFFECT THE CUSTOMERS’ SATISFACTION AND PROPOSAL SOLUTIONS FOR SYNGENTA VIETNAMA Dissertation PresentedByBIEN XUAN LESubmitted in

Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam icacy and company image and product available at retailers, Bayer is a strongest competitor with 76 preferred by only 7%.eQ Index Performance’s Syngen

ta has a very high eQ 85, Syngenta have a good customer’s satisfaction. Bayer is the only close competition and they have gotten high eQ score. Syngen Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

ta has delivered strongly on most of the important pillars of satisfaction. But Product, available at retailer. Marketing and Communication is an area

Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

of major concern where Syngenta not only performing weak on this pillar internally but is lower than average of its competition.They should do differ

DEFINING THE FACTORS AFFECT THE CUSTOMERS’ SATISFACTION AND PROPOSAL SOLUTIONS FOR SYNGENTA VIETNAMA Dissertation PresentedByBIEN XUAN LESubmitted in

Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam roduct development to full fill portfolios for widen portfolios and kept on track with sale & service staff and product popular on retailer. Illis way

helps them to make difference and maintain well growth rate on market place in Mekong River Delta.Customer ứđiuiavuvii -TSummaryHigh customer Sastifa Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

ction is one of the most important indicators of good performing companies. Since customer satisfaction is directly linked to customer loyalty it is e

Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

vident that the measuring customer satisfaction is importance for company to kep their customer and get their loyalty and increase profit of the firm.

DEFINING THE FACTORS AFFECT THE CUSTOMERS’ SATISFACTION AND PROPOSAL SOLUTIONS FOR SYNGENTA VIETNAMA Dissertation PresentedByBIEN XUAN LESubmitted in

Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam ed.Syngenta is the leading company in crop protection (CP) and seed (SE) business. The company is aiming to help the farmers to improve their lives th

rough providing the most appropriate solutions for their farming issues. The research will provide more insight about farmer’ satisfaction and contrib Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

ution rating of each factors to get high score on customer sastisfaction on farmer.The objectives of the reasearch airm:J To explore farmer’s key fact

Defining the factors affect the customers satisfaction and proposal solutions for syngenta viet nam

ors in choosing and buying CP products for their rice field.J To understand how farmer currently satisfaction with CP key players in die market.

DEFINING THE FACTORS AFFECT THE CUSTOMERS’ SATISFACTION AND PROPOSAL SOLUTIONS FOR SYNGENTA VIETNAMA Dissertation PresentedByBIEN XUAN LESubmitted in