Determinants of customers loyalty at low cost airlines case tiger airways vietnam

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Determinants of customers loyalty at low cost airlines case tiger airways vietnam

fOUMOPEN JNV’TOT' MMAY’IA0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)DETERMINANTS OF CUSTOMER’S LOYALTYAT LOWCOST AIRLINES-CASE TIGER AIRWA

Determinants of customers loyalty at low cost airlines case tiger airways vietnam AYS VIETNAMSTUDENT’S FULL NAMESTUDENT IDINTAKEADVISOR’S NAME & TITLE: TRAN HOANG ọuoc KHANH: CGSVN00014999: MARCH 2013: Ass.Prof.,PhD. NGUYEN PHANAugu

sl 20141Advisor’s assessmentOOUMOPEN JW’ttJT' MALAYSIAAdvisor’s signature2fiOUMOPEN JNr/3P3T' MALWJIATable of ContentsChapter 1- Introduction ........ Determinants of customers loyalty at low cost airlines case tiger airways vietnam

....................................... 71.Introduction:...........................................................71Background:......................

Determinants of customers loyalty at low cost airlines case tiger airways vietnam

.....................................72Problem Statement:......................................................73Research questions:..................

fOUMOPEN JNV’TOT' MMAY’IA0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)DETERMINANTS OF CUSTOMER’S LOYALTYAT LOWCOST AIRLINES-CASE TIGER AIRWA

Determinants of customers loyalty at low cost airlines case tiger airways vietnam .................................9Chapter 2- Literature review...........................................111. Models in Services industry:............

..................................112Perceived Value:.......................................................123Price:................................. Determinants of customers loyalty at low cost airlines case tiger airways vietnam

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fOUMOPEN JNV’TOT' MMAY’IA0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)DETERMINANTS OF CUSTOMER’S LOYALTYAT LOWCOST AIRLINES-CASE TIGER AIRWA