Determinants of employee loyalty in movenpick hotel saigon
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Determinants of employee loyalty in movenpick hotel saigon
MASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitive Determinants of employee loyalty in movenpick hotel saigon environment worldwide. The formulations of a marketing strategy, strengthening of hotel operations, and upgrading the quality of service have become essential not only for profitability, but also for a hotel’s survival. According to the Vietnam Tourism, the hotel classification system consists of t Determinants of employee loyalty in movenpick hotel saigon wo groups which are the international tourist hotels and ordinary tourist hotels. The international hotels are four-star or five-star equivalent hotelDeterminants of employee loyalty in movenpick hotel saigon
s, while ordinary' tourist hotels are three-star equivalent hotels.The hotel industry' has been recognized as a potential prospect in the growth of thMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitive Determinants of employee loyalty in movenpick hotel saigon ry.Hotels that provide higher salaries, strong reputation, and benefit-in-kind can easily retain their employees because the employee satisfaction is achieved. Employee satisfaction is the employees who enjoying their positions and feels rewarded for their efforts will ultimately be the most success Determinants of employee loyalty in movenpick hotel saigon fill, as well as the most beneficial to their companies. Employee satisfaction is also used to describe the employees’ happiness, contented, fulfillinDeterminants of employee loyalty in movenpick hotel saigon
g their desires and needs at work. Employee satisfaction is a factor in employee motivation, employee goal achievement, and employee morale in the worMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitive Determinants of employee loyalty in movenpick hotel saigon mployee works for a company, the more valuable they are becoming, especially in the service industry.Heskett et al. (1997) as cited in Abdullah (2011) stated that, staff training programs can helps to create the employees satisfaction and loyalty. Besides, according to Sturgeon (2006) also agrees th Determinants of employee loyalty in movenpick hotel saigon at training is one of the main drivers of employees’ satisfaction. From here, researchers also know that an industry which oilers training programme tDeterminants of employee loyalty in movenpick hotel saigon
o their employees may increase their employee satisfaction.The employee satisfaction will directly affects the employee loyalty in hotel industry. EmpMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitive Determinants of employee loyalty in movenpick hotel saigon rnal and external. Loyalty is a fundamentally of an emotional attachment. The internal dimension is the emotional components. It includes the feelings of caring, of affiliation and of commitment. Employer must understand their employees feeling and the employees who are facing any problem can consul Determinants of employee loyalty in movenpick hotel saigon t with counselors that provide by the employer. This can increase the employees’ loyalty to the employer by reducing theAssignment Research ManagementDeterminants of employee loyalty in movenpick hotel saigon
Page 1MASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMturnover rate. Next, external dimension has to do with the way loyalty to manifests itselfMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitive Determinants of employee loyalty in movenpick hotel saigon er (1998) as cited in Mehta et al. (2010) found that tnist. loyalty and related nonns may have a crucial economic role to play and it does not follow that regulation should be used to foster their development. In addition, according to Cunha et al. (2002) state that the relationships of the interpla Determinants of employee loyalty in movenpick hotel saigon y between culture, structure and leadership which are managed to build employee loyalty. These processes are effective because the employees reinforceDeterminants of employee loyalty in movenpick hotel saigon
with one another.The model chain of relationships between profits and growth are linked to the customer loyalty while customer loyalty is linked to cMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitive Determinants of employee loyalty in movenpick hotel saigon e productivity is linked to employee loyalty, employee loyalty is in turn linked to employee satisfaction, and employee satisfaction is linked to internal quality of work life.Problem StatementThe hotel industry has been recognized as a potential prospect in the growth of the sen ice industry. Howev Determinants of employee loyalty in movenpick hotel saigon er, the growth is impeded by the high turnover rates of employees in the hotel industry. Many organizations in the hotel industry face difficulties inDeterminants of employee loyalty in movenpick hotel saigon
retaining employees since the organization unable to identify the factors which contribute to employee satisfaction and the resultant loyalty.RetentiMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitive Determinants of employee loyalty in movenpick hotel saigon a startling fact that the cost of losing an employee is between half and one-and-a-half times their annual salary (CHA International, 2009). So, recruiting new staff is a time consuming and expensive exercise that directly affects the organization's bottom line.The hotel industry has higher turnover Determinants of employee loyalty in movenpick hotel saigon rate issue from the loyalty of employees towards the company. This may linked with the employees' job satisfaction that the company given. Therefore,Determinants of employee loyalty in movenpick hotel saigon
organizations should be concerned about their employees' level of job satisfaction because employees’ satisfaction increases employee retention.So I MASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitive Determinants of employee loyalty in movenpick hotel saigon IONINTERNATIONAL PROGRAM2Research Objective2.1.General ObjectiveThe main objective of this research is to till lip the above mentioned gap in the problem statement. According to the research problem, the following objectives are identified in addition to the main objective to achieve through this re Determinants of employee loyalty in movenpick hotel saigon search. In order to get more information to achieve the objective of this research, researchers have conduct literature review to understand the conceDeterminants of employee loyalty in movenpick hotel saigon
pt of each variable in this research.Specific ObjectiveThe specified objectives are as below:i.To find out the relationship between career developmentMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitive Determinants of employee loyalty in movenpick hotel saigon job security and employee loyalty.iv.To find out the relationship between working environment and employee loyalty.V. To ensure that the relationship of the factors in the employee satisfaction and employee loyalty in Hotel Industry how can retaining employee.2.2.Research QuestionsBased on the probl Determinants of employee loyalty in movenpick hotel saigon ems have been identified in problem statement lead to create the objectives of this research. In order to conduct this research, researchers have deveDeterminants of employee loyalty in movenpick hotel saigon
loped few questions such as:< 1) What are the relationships between compensation and benefits and employee loyalty in Hotel Industry?-2What are the reMASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitive Determinants of employee loyalty in movenpick hotel saigon l Industry?MASTER OF BUSINESS ADMINISTRATIONINTERNATIONAL PROGRAMPART I: INTRODUCTION1Research BackgroundThe hotel industry is encountering a highly competitiveGọi ngay
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