Determinants of mobile phone buying behavior of customers in ho chi minh city

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Nội dung chi tiết: Determinants of mobile phone buying behavior of customers in ho chi minh city

Determinants of mobile phone buying behavior of customers in ho chi minh city

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)/ 'v' 1 u jVDETERMINANTS OF MOBILE PHONE BUYINGBEHAVIOR OF CUSTOMERS IN HOCHIMINH CITYSTUDENT’S

Determinants of mobile phone buying behavior of customers in ho chi minh city FULL NAME: vu THI NUSTUDENT ID:2452597INTAKE:41214ADVISOR’S NAME & TITLE: Assoc.Prof, Ph D PHAN DINH NGUYEN41760HUTECH LIBRARY6 Ĩ00ADVISOR’S ASSESSME

NTAdvisor’s signatureBusiness research methods - BMBR5103AcknowledgementsI would like to express my sincere gratitude to Assoc.prof, Ph.D Phan Dinh Ng Determinants of mobile phone buying behavior of customers in ho chi minh city

uyen who instructed as well as created favorable conditions to help me complete this thesis.I also would like to express my thanks to my colleagues an

Determinants of mobile phone buying behavior of customers in ho chi minh city

d classmates who shared useful documents as well as their experience for me.With kindest regards,Ho Chi Minh City, May 2014Written by Vu Thi NuPagelBu

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)/ 'v' 1 u jVDETERMINANTS OF MOBILE PHONE BUYINGBEHAVIOR OF CUSTOMERS IN HOCHIMINH CITYSTUDENT’S

Determinants of mobile phone buying behavior of customers in ho chi minh city ................71.1.Problem statement.......................••••••••••••••••••»••••••••••*•»«»«»«•••••••••••••• 71.1.1.Present situation of mobile ph

one market.......................71.1.2.Problem statement..............................................71.2.Research objectives....................... Determinants of mobile phone buying behavior of customers in ho chi minh city

....................... 91.3.Scope and subject of research.................................... 9

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)/ 'v' 1 u jVDETERMINANTS OF MOBILE PHONE BUYINGBEHAVIOR OF CUSTOMERS IN HOCHIMINH CITYSTUDENT’S