Determinants of purchasing decision the case of nokia lumia series in ho chi minh city

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Determinants of purchasing decision the case of nokia lumia series in ho chi minh city

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)■DETERMINANTS OF PURCHASING DECISIONTHE CASE OF NOKIA LUMINA SERIESIN HO CHI MINH CITYSTUDENT’S

Determinants of purchasing decision the case of nokia lumia series in ho chi minh city S FULL NAME: PHAM NHAT QUANGSTUDENT ID: 2444283INTAKE: MARCH 2013ADVISOR’S NAME & TITLE : Assoc.Prof. PHAN DINH NGUYENHUTECH LIBRARY41883REASEARCH PRO

JECTAdvisor’s assessmentAdvisor's signatureOPEN UNIVERSITY MALAYSIA I CONTENTSREASEARCH PROJECTACKN<)wLEDGEMEN I SI am very grateful to A.Prof Nguyen Determinants of purchasing decision the case of nokia lumia series in ho chi minh city

Phan, my lecturer whom has been taught me about the Business Research Methods - BMBR subjectHe does not only teach me about the theory but also teach

Determinants of purchasing decision the case of nokia lumia series in ho chi minh city

me how to apply theory to practices and recognize the differences between theory in institute and practices When 1 communicate and get more in touch w

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)■DETERMINANTS OF PURCHASING DECISIONTHE CASE OF NOKIA LUMINA SERIESIN HO CHI MINH CITYSTUDENT’S

Determinants of purchasing decision the case of nokia lumia series in ho chi minh city nd, colleagues told to me that they understand how is BMBR is way to study and how to make the Business research Dr. Nguyen is very high demands for s

tudents but He also dedicate all his heart and enthusiasm for the lesionI am really interesting in the way he makes pressure to students in doing exer Determinants of purchasing decision the case of nokia lumia series in ho chi minh city

cises and studying but all students are well developing when study with himI am also grateful for the fun of my team members who shared, studied and s

Determinants of purchasing decision the case of nokia lumia series in ho chi minh city

upported each other in during past two months with me: Mr. My, Mr, Phu, and Mr.Dong etc. Thanks again my lecturer A.Prof Nguyen Phan and wish the best

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)■DETERMINANTS OF PURCHASING DECISIONTHE CASE OF NOKIA LUMINA SERIESIN HO CHI MINH CITYSTUDENT’S

Determinants of purchasing decision the case of nokia lumia series in ho chi minh city drives or desires that initiate the sequence of activities known as behavior. Behind every purchasing decision, there are some factors, which are pla

ying an influential role in customer’s purchasing decision.(P Randiwela, 1998)Hence, this research aims to examine key influential buying motives: rat Determinants of purchasing decision the case of nokia lumia series in ho chi minh city

ional motives and emotional motives that drive and push consumers to make a purchase decision and determine the extent of influential factors that hav

Determinants of purchasing decision the case of nokia lumia series in ho chi minh city

e contributed to customer’s purchasing behavior in a special case of Nokia Lumina series Smartphone. Moreover, the evaluation of the influence degree

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)■DETERMINANTS OF PURCHASING DECISIONTHE CASE OF NOKIA LUMINA SERIESIN HO CHI MINH CITYSTUDENT’S

Determinants of purchasing decision the case of nokia lumia series in ho chi minh city tphone at Vietnam market.Data triangulation approach is used to carry out this research, which allows combination of both quantitative and qualitative

method; the data is collected primarily through surveys and in-depth interviews. Furthermore, the findings of the research will help to review the ma Determinants of purchasing decision the case of nokia lumia series in ho chi minh city

rketing strategy of Nokia Lumina series in Vietnam market.OPEN UNIVERSITY MALAYSIA I CONTENTS

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)■DETERMINANTS OF PURCHASING DECISIONTHE CASE OF NOKIA LUMINA SERIESIN HO CHI MINH CITYSTUDENT’S