Determinants of relationship quality in vietnam pharmaceutical industry
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Determinants of relationship quality in vietnam pharmaceutical industry
Determinants of relationship quality in vietnam pharmaceutical industry
OOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF RELATIONSHIP QUALITY IN VIETNAM PHARMACEUTICAL INDUSTRYSTUDENT’S FULL NAMESTUDEN Determinants of relationship quality in vietnam pharmaceutical industry NT IDINTAKEADVISOR’S NAME & TITLETRAN THI ANH THUCGSVNOOO14990MBAOUM0313A.Prof. PHAN DINH NGUYEN41852HUTECH LIBRARY666 VAdvisor’s assessmentAdvisor’s signatureACKNOWLEDGEMENTFirstly, I would like to express my sincere gratitude to my advisor. Associate Professor Phan Dinh Nguyen for all of his dedic Determinants of relationship quality in vietnam pharmaceutical industry ated guidance. Sir Nguyen’s patience, attentive coaching and time have been tremendously precious to inc during the course of this thesis.Secondly, 1Determinants of relationship quality in vietnam pharmaceutical industry
would like to acknowledge and passionate thank to my classmates, colleagues who graciously volunteered their time, helped me to complete the questionnOOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF RELATIONSHIP QUALITY IN VIETNAM PHARMACEUTICAL INDUSTRYSTUDENT’S FULL NAMESTUDEN Determinants of relationship quality in vietnam pharmaceutical industry acrifice during my MBA journey.41852Tran Thi Anh ThuABSTRACTVietnam is one of the countries which have the fastest pace of development in the pharmaceutical industry in the world with growth rate of more than 10% yearly (according to Vietnam Pharmaceutical report in 2010). As a populous country (ran Determinants of relationship quality in vietnam pharmaceutical industry ked 13th in the world) with a growing economy, Vietnam is still a great potential market in the field of pharmaceuticals and health care. So, it is noDeterminants of relationship quality in vietnam pharmaceutical industry
t only domestic pharmaceutical companies but also the large pharmaceutical corporations from foreign countries are very interested in investment and dOOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF RELATIONSHIP QUALITY IN VIETNAM PHARMACEUTICAL INDUSTRYSTUDENT’S FULL NAMESTUDEN Determinants of relationship quality in vietnam pharmaceutical industry es arisen with unethical -contrary’ to the standards and ethics of the pharmaceutical industry from a number of domestic companies and companies which do not belong to the Vietnam Pharmaceutical Groups (includes 15 companies which are the largest pharmaceutical corporations with their commitments to Determinants of relationship quality in vietnam pharmaceutical industry do business in accordance with ethical standards of this sector).The major objectives of this research is identifying the key factors of sale represeDeterminants of relationship quality in vietnam pharmaceutical industry
ntatives’ quality positively influencing in Relationship Quality on their organizations with medical doctors in Vietnam pharmaceutical industry and giOOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF RELATIONSHIP QUALITY IN VIETNAM PHARMACEUTICAL INDUSTRYSTUDENT’S FULL NAMESTUDEN Determinants of relationship quality in vietnam pharmaceutical industry maceutical companies and doctors in Vietnam. Both the methods of quantitative and qualitative are used for this research. In data collection steps, there are 310 samples (from the interviewees who are doctors in hospitals or clinical centers in the major cities of Vietnam) which are qualified due to Determinants of relationship quality in vietnam pharmaceutical industry its quality have been carried out to explore the impacts of sale representatives’ quality on their organizations’ Relationship Quality with medical dDeterminants of relationship quality in vietnam pharmaceutical industry
octors Vietnam pharmaceutical industry. In order to get the outcomes for the major objectives, many research methods such as Cronbach's alpha (reliabiOOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF RELATIONSHIP QUALITY IN VIETNAM PHARMACEUTICAL INDUSTRYSTUDENT’S FULL NAMESTUDEN Determinants of relationship quality in vietnam pharmaceutical industry sresearch. After identifying the impacts of sale representatives’ quality on their organizations’ Relationship Qualify’ with medical doctors, the recommendations for sale representatives' quality are also proposed in the empirical findings step. Finally, the limitations and further research arc also Determinants of relationship quality in vietnam pharmaceutical industry mentioned at the end of this study.CONTENTSCHAPTER I: INTRODUCTION................................................................................11.Determinants of relationship quality in vietnam pharmaceutical industry
1Research background............................................................................11.2Research problem..................................OOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF RELATIONSHIP QUALITY IN VIETNAM PHARMACEUTICAL INDUSTRYSTUDENT’S FULL NAMESTUDENOOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF RELATIONSHIP QUALITY IN VIETNAM PHARMACEUTICAL INDUSTRYSTUDENT’S FULL NAMESTUDENGọi ngay
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