Factors affecting to customers trust in e commerce in viet nam
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Factors affecting to customers trust in e commerce in viet nam
C^OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS AFFECTING TO CUSTOMERS’ TRUST IN E-COMMERCE IN VIETNAMSTUDENT’S FULL NAME : NGUYEN NGO Factors affecting to customers trust in e commerce in viet nam OC THUY TRANGSTUDENT ID: CGS00016264INTAKE: September 2013ADVISOR’S NAME : Assoc. Prof. PHAN DINH NGUYENHUTECH ŨệRÃRỸ’1-^3January 20 J 5Advisor’s assessmentAdvisor’s signatureACKNOWLEDGEMENTSAt the completion of this assignment. I would like to express my special thanks to Assoc. Prof. Phan Dinh Ngu Factors affecting to customers trust in e commerce in viet nam yen. The instruction and guideline that she gave truly helped the progression and smoothness of this assignment. Without her teaching and constant assFactors affecting to customers trust in e commerce in viet nam
istance, it would not come into the present form.The process of doing this research study is indeed a valuable and enjoyable experience that has inspiC^OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS AFFECTING TO CUSTOMERS’ TRUST IN E-COMMERCE IN VIETNAMSTUDENT’S FULL NAME : NGUYEN NGO Factors affecting to customers trust in e commerce in viet nam ork and sharing during the course. Time spending in course helped me to realize the value of working together as a team and belonging to a team. It brought us together to appreciate the true value of friendships. I would like to extend my sincere thanks to all of them.I sincerely thank to all Profes Factors affecting to customers trust in e commerce in viet nam sors, and staffs of Hutech University and Open University Malaysia for giving me good opportunities and environment to stay and study.And last, especiFactors affecting to customers trust in e commerce in viet nam
ally, thank to my parents and my dearest friend who always believe in my effort and help me to get over all obstacles.ABSTRACTNo one can deny that intC^OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS AFFECTING TO CUSTOMERS’ TRUST IN E-COMMERCE IN VIETNAMSTUDENT’S FULL NAME : NGUYEN NGO Factors affecting to customers trust in e commerce in viet nam ely used from 1994 and e-commerce had been contributing to the growth in many countries. Although there arc opportunities for e- commerce growth, it did not achieve its full potential. What did reasons prevent the development of electronic commerce? Having many reason, but an important reason is cus Factors affecting to customers trust in e commerce in viet nam tomer’s trust. The necessary to do is that identify what factors affecting customer trust in the online environment Based on the research of Cuiping CFactors affecting to customers trust in e commerce in viet nam
hen (2010) and F Meziane & Kasiran (2011), this study combine the research model of two studies to form the research model. The main survey was launchC^OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS AFFECTING TO CUSTOMERS’ TRUST IN E-COMMERCE IN VIETNAMSTUDENT’S FULL NAME : NGUYEN NGO Factors affecting to customers trust in e commerce in viet nam he research model had 4 factors affecting customer’s trust, as: Affiliation, Existence, Policy, and Website Design. The results show support for Hypothesis 1, 2, 3, and 4, mean that Affiliation of website, Existence of company, Policy of website, and Website design attitude of company, all emerged a Factors affecting to customers trust in e commerce in viet nam s significant predictors of Customer’s Trust.Key word: e-commerce, trust, customer, factors affecting5LIST OF FIGURESFigure 2.1: Research model of JanFactors affecting to customers trust in e commerce in viet nam
et Wagne.......................24Figure 2.2: Research model of C.Chen............................25Figure 2.3: Research model ofF. Meziane............C^OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS AFFECTING TO CUSTOMERS’ TRUST IN E-COMMERCE IN VIETNAMSTUDENT’S FULL NAME : NGUYEN NGO Factors affecting to customers trust in e commerce in viet nam igure 3.3: Research model after revised........................41Figure 4.1 Histogram of TRƯS dependent variable.................63Figure 4.2 Normal P-P Plot of regression standardized residual..63Figure 4.3 Scatterplot..........................................64 Factors affecting to customers trust in e commerce in viet nam C^OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT (BMBR5103)FACTORS AFFECTING TO CUSTOMERS’ TRUST IN E-COMMERCE IN VIETNAMSTUDENT’S FULL NAME : NGUYEN NGOGọi ngay
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