Factors influencing the purchase of motocycles in ho chi minh city

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Factors influencing the purchase of motocycles in ho chi minh city

SOUMOPEN UNIVERSITY MALAYSIAIỊRESEARCH PROJECT’(BMBR5103)I•FACTORS INFLUENCING THEI PURCHASE OF MOTORCYCLESIN HO CHI MINH CITYSTUDENT’S FULL NAME : NG

Factors influencing the purchase of motocycles in ho chi minh city GUYEN QUOC DI Y STUDENT ID ,; 2449217INTAKE: MAY 2012ADVISOR'S NAME & TITLE : PHAN THI GIAC TAM, Ph.DI ịHUTECH library41518ADVISOR'S ASSESSMENT... .^h

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Factors influencing the purchase of motocycles in ho chi minh city

.L.A.Advisor’s signaturePage I 2ACKNOWLEDGEMENTSThis study would not have been possible without the support of many people. My special thanks to Mr Hu

SOUMOPEN UNIVERSITY MALAYSIAIỊRESEARCH PROJECT’(BMBR5103)I•FACTORS INFLUENCING THEI PURCHASE OF MOTORCYCLESIN HO CHI MINH CITYSTUDENT’S FULL NAME : NG

Factors influencing the purchase of motocycles in ho chi minh city ss my deep gratitude to my advisor, Dr. Tam Phan for her elaborate instructions, encouragement, invaluable guidance, comment as well as periodical cen

sor during the course and in the time of doing this research proposal.Finally, I wish to thank my parents for their support and encouragement througho Factors influencing the purchase of motocycles in ho chi minh city

ut my study.3|PagEXECUTIVE SUMMARYThe research entitled “factors influencing on the purchase motorcycles in Ho Chi Minh city" which will examine and v

Factors influencing the purchase of motocycles in ho chi minh city

erify the customers satisfaction through different variables: (1) Perceived value (Brand, Product, Technology, Price, Spiritual values, Sale service/

SOUMOPEN UNIVERSITY MALAYSIAIỊRESEARCH PROJECT’(BMBR5103)I•FACTORS INFLUENCING THEI PURCHASE OF MOTORCYCLESIN HO CHI MINH CITYSTUDENT’S FULL NAME : NG

Factors influencing the purchase of motocycles in ho chi minh city isfaction and some related models.To accomplish this research, a descriptive study was carried out with the data collection through a questionnaire of

100 customers in Ho Chi Minh city, interviews with 10 motorcycle experts IS who well informed about motorcycle such as motorcycle engineer, racer, mo Factors influencing the purchase of motocycles in ho chi minh city

torcycle market research, motorcycle shopper. A combination of qualitative and quantitative methods helps to achieve triangulation in action in order

Factors influencing the purchase of motocycles in ho chi minh city

to gain good validity in the study.Page I 4

SOUMOPEN UNIVERSITY MALAYSIAIỊRESEARCH PROJECT’(BMBR5103)I•FACTORS INFLUENCING THEI PURCHASE OF MOTORCYCLESIN HO CHI MINH CITYSTUDENT’S FULL NAME : NG