Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam
Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam
eouMOPEN UNIVERSITY MALAYSIA10CÓGARESEARCH PROJECT(BMBR5103)FACTORS LEADING TO CUSTOMER LOYALTY OF SMARTPHONE USERS IN HO CHI MINH CITY, VIETNAMSTUDEN Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam NT’S FULL NAMESTUDENT IDINTAKEADVISOR’S NAME & TITLE: CHAU TR1EU LUAN:2451966:Sep 2012: PHAN THĨ GIAC TAM, Ph.DHUTECH LIBRARY yị-5December 20 Ỉ3Advisor’s assessment. ... J I'/A..'s..... .ew (A.. vtị<.íKU.<:...>C^.l^uy...x^...ÁẲL....................C.-VÍ'h-v^i5.....-A(MaX>?y^£ ... .. «zẤ-«~A..ố-ị-^í Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam ~ỊliÁ>Advisor’s signatureACKNOWLEDGEMENTFirst and foremost. I would like to thank my lecturer Phan Thi Giac Tam. Ph.D, my research proposal supervisorFactors leading to customers loyalty of smartphone user in ho chi minh city viet nam
, for her great guidance during the course. She kept me organized and most importantly helped me get the most out of this whole learning process.I am eouMOPEN UNIVERSITY MALAYSIA10CÓGARESEARCH PROJECT(BMBR5103)FACTORS LEADING TO CUSTOMER LOYALTY OF SMARTPHONE USERS IN HO CHI MINH CITY, VIETNAMSTUDEN Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam learning experience for me and I thank you for all your helps. I believe all the useful advices and constructive criticism has helped me ro be succeed.Last but not least. I would like to thank my families and friends who have given me a lot of encouragement to take the course and carried out the pr Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam oposal successfully.HCMC.2013EXECUTIVE SUMMARYThe smartphone industry is one of the fastest growing industries in the world as well as in Vietnam, RetFactors leading to customers loyalty of smartphone user in ho chi minh city viet nam
aining and keeping customers' loyalty is the core marketing strategy of firms on the global market nowadays. There are many factors leading to customeeouMOPEN UNIVERSITY MALAYSIA10CÓGARESEARCH PROJECT(BMBR5103)FACTORS LEADING TO CUSTOMER LOYALTY OF SMARTPHONE USERS IN HO CHI MINH CITY, VIETNAMSTUDEN Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam bile phone and smartphone users in Vietnam but study on customers’ loyalty of smartphone is rarely.The study will analyze factors of customer satisfaction, trust, perceived value, price, brand switching cost, perceived brand quality, brand image, brand experience, and customer product involvement to Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam wards customer loyalty of smartphone users in Vietnam. In addition, there are both secondary and primary data used in the study. Secondary data is colFactors leading to customers loyalty of smartphone user in ho chi minh city viet nam
lected through journals, books, and websites while primary' data is collected through questionnaire survey. Sample size is 385 respondents who arc askeouMOPEN UNIVERSITY MALAYSIA10CÓGARESEARCH PROJECT(BMBR5103)FACTORS LEADING TO CUSTOMER LOYALTY OF SMARTPHONE USERS IN HO CHI MINH CITY, VIETNAMSTUDEN Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam variables and dependent variable. Besides, descriptive statistic and ANOVA analysis are used to describe respondents' demographic and test the validity of multi regression model respectively.liTABLE OF CONTENTACKNOWLEDGEMENT..................................................iEXECUTIVE SUMMARY....... Factors leading to customers loyalty of smartphone user in ho chi minh city viet nam ........................................iieouMOPEN UNIVERSITY MALAYSIA10CÓGARESEARCH PROJECT(BMBR5103)FACTORS LEADING TO CUSTOMER LOYALTY OF SMARTPHONE USERS IN HO CHI MINH CITY, VIETNAMSTUDENeouMOPEN UNIVERSITY MALAYSIA10CÓGARESEARCH PROJECT(BMBR5103)FACTORS LEADING TO CUSTOMER LOYALTY OF SMARTPHONE USERS IN HO CHI MINH CITY, VIETNAMSTUDENGọi ngay
Chat zalo
Facebook