Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam

➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu: PDF

Số trang: 70 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

TẢI VỀ

Nội dung chi tiết: Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam

Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam

•OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)KEY FACTORS INFLUENCE THE CONSUMER PURCHASE BEHAVIOR - A CASE STUDY ON SAFE MEAT AT CP GROUP VIE

Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam ETNAMSTUDENT’S FULL NAMEĨ PHAM HONG DUONGSTUDENT ID:CGSVN00015616INTAKE:41395ADVISOR’S NAME & TITLE: ASSOC. PROF. DR. NGUYEN PHANHUTECH LIBRARY41913@O

UMcti*MU MÌA&HUTECHAdvisor’s assessmentAdvisor’s signature©OUMỔI HUTECHABSTRACTGroup c.p. (Charoen Pokphand Group) was established in 1921 in Bangkok, Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam

Thailand. This is a manufacturing corporation doing business in multiple indusưies and is one of the most powerful corporations in Thailand in the pu

Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam

blic sector - livestock and food processing. Group c.p. Vietnam began in 1988 with a representative office in the city. Ho Chi Minh City. Founded in 1

•OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)KEY FACTORS INFLUENCE THE CONSUMER PURCHASE BEHAVIOR - A CASE STUDY ON SAFE MEAT AT CP GROUP VIE

Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam Corporation CP Vietnam (CPV).The manufacturing industry include:-Feed-Aquatic food-1 livestock and poultry'-Aquaculture-Food processứig (meat and seaf

ood)-Distribution, Retail FoodDiversified production systems closed following the "FEED-FARM-FOOD" is a CPV company's strengths in manufacturing high- Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam

quality food and safety for consumers.2•2.™etKSSiCP Group Vietnam in the opportunity and thread with this situation as follows:The food hygiene and sa

Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam

feness is a very serious problem in Vietnam currently. Many cases of food poising throughout years, especially from meat with high content of pesticid

•OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)KEY FACTORS INFLUENCE THE CONSUMER PURCHASE BEHAVIOR - A CASE STUDY ON SAFE MEAT AT CP GROUP VIE

Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam mers. Understanding the problem as well as the potential of safe meat market, many investors are trying to bring safe meat product to consumers. Howev

er, reality shows that consumers arc not really passionate with this product despite of they are really demanding for safe meat sources.This research Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam

is to find out the key factors influence consumer purchase behavior for safe meat product and result shows that the reason is because of safe meats’ p

Key factors influence the consumer purchase behavior a case study on safe meat at cp group vietnam

rice and consumers’ trust for this product. Consumers perceive safe meat as high price product as well as they don't fully trust in safe meat product

•OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)KEY FACTORS INFLUENCE THE CONSUMER PURCHASE BEHAVIOR - A CASE STUDY ON SAFE MEAT AT CP GROUP VIE