Market potential of online food ordering service the case of ho chi minh city viet nam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Market potential of online food ordering service the case of ho chi minh city viet nam
Market potential of online food ordering service the case of ho chi minh city viet nam
Online food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Market potential of online food ordering service the case of ho chi minh city viet nam The ease of Ho Chi Minh City, Vietnam.Thao p. Nguyen Lincoln UniversityIn partial fulfillment of the requirements for BA399f HUTẼCH Liep.ARYI 1-3430Advisor: Dr. Alexander AnokhinMarch, 2015Online food ordering services 2TITLE APPROVAL PAGE FOR GRADUATE THESISSUBMITTED IN PARTIAL FULFILLMENT OF REQU Market potential of online food ordering service the case of ho chi minh city viet nam IREMENT FOR DEGREE OF MASTER OF BUSINESS ADMINISTRATION AT LINCOLN UNIVERSITY, OAKLAND, CALIFORNIA.CANDIDATE: Thao p. NguyenHELD OF CONCENTRATION: BusMarket potential of online food ordering service the case of ho chi minh city viet nam
inessTHESIS TITLE: Market potential of online food ordering services: The case of Ho Chi Minh City, Vietnam.I have read and approved this thesis for pOnline food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Market potential of online food ordering service the case of ho chi minh city viet nam and working, there is demand for food delivery services. Nowadays, many restaurants make use of Internet in order to allow their consumers to place orders online via multi-restaurant websites. However, this new type of service have just been introduced to serve Vietnamese people. The purpose of thi Market potential of online food ordering service the case of ho chi minh city viet nam s research was to find out current eating habits of the Vietnamese people, demand for online ordering services, and factors affecting their use of thiMarket potential of online food ordering service the case of ho chi minh city viet nam
s service so that market potential of online food ordering service can be investigated. In order to accomplish this study, we collected data by sendinOnline food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Market potential of online food ordering service the case of ho chi minh city viet nam this study revealed that although there are a modest percentage of respondents using this service offered by multirestaurant websites, a large majority of them ordering food delivery services are considered as potential customers of this service. Actually, most of total respondents have a tendency Market potential of online food ordering service the case of ho chi minh city viet nam to experience this type of service. Furthermore, significant factors leading to the use and non-use of online food ordering services were also investiMarket potential of online food ordering service the case of ho chi minh city viet nam
gated. Predictably, it is possible for online food ordering services to serve Vietnamese residents successfully in Ho Chi Minh city, Vietnam although Online food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Market potential of online food ordering service the case of ho chi minh city viet nam emand for this service. It is suggested that solutions should be came up with so as to make changes and improvements in their services.Online food ordering services 4SummaryWhile many people insist on preparing meals for family in order to enjoy nutritious food, others don’t want to spend too much t Market potential of online food ordering service the case of ho chi minh city viet nam ime on cooking rather than other jobs. Those people sometimes don’t want to enjoy food at restaurants because they are too busy to go out for food. ThMarket potential of online food ordering service the case of ho chi minh city viet nam
us, online ordering food services will meet demand of these people. It is really easy and convenient to order delivered food to their places through mOnline food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Market potential of online food ordering service the case of ho chi minh city viet nam wide range of different restaurants with different type of cuisine, and their menus with photos and prices are always available for them choose by clicking on the selected items. After carefully considerations, customers can choose preferred methods of payment and wait for delivered food within theừ Market potential of online food ordering service the case of ho chi minh city viet nam estimated time. This service was first launched to serve expats who have hassle in talking with local restaurants about their orders. Then, some VietMarket potential of online food ordering service the case of ho chi minh city viet nam
namese people started to experience this new type of service; however, not many of the Vietnamese know its existence. Therefore, this research was conOnline food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Market potential of online food ordering service the case of ho chi minh city viet nam ate current eating habits of Vietnamese people, demand for online food delivery services through multi-restaurant websites, and factors leading to users and non-users of this service, and the link of this questionnaire form was sent electronically to 255 young respondents living in Ho Chi Minh city. Market potential of online food ordering service the case of ho chi minh city viet nam The findings showed that although nearly a quarter of total respondents was users of multi-restaurant websites for ordering food online, a large numbMarket potential of online food ordering service the case of ho chi minh city viet nam
er of respondents having demand for food delivery services possible became potential customers for this service. Besides, a significantly large proporOnline food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Market potential of online food ordering service the case of ho chi minh city viet nam they often ordered food delivery for lunch, tea breaks and dinner. Moreover, cash on delivery was the most popular method ofOnline food ordering services 5payment, which was chosen by almost all of users of this service, and most of them would like to receive delivered food within 40 minutes. Additi Market potential of online food ordering service the case of ho chi minh city viet nam onally, non-users of this service stated that most of them did not order delivered food from multi-restaurant websites because of quality of deliveredMarket potential of online food ordering service the case of ho chi minh city viet nam
food, unawareness of existence of this service, and higher prices. Most of users agreed that great convenience and the ability of control were decisiOnline food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Market potential of online food ordering service the case of ho chi minh city viet nam eading to unsatisfied customers and possibly non-users. A large percentage of users chose ineffective delivery process, quality of delivered food, and high minimum delivery fees. The results of this study are of extremely important for multi-restaurant websites to know its potential growth in Ho Chi Market potential of online food ordering service the case of ho chi minh city viet nam Minh market. Therefore, it is highly recommended that the convenience of online food ordering services through multirestaurant websites should be widMarket potential of online food ordering service the case of ho chi minh city viet nam
ely known by many more potential customers. Besides, effective solutions regarding enhancing services of ordering delivered food should be produced inOnline food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Market potential of online food ordering service the case of ho chi minh city viet nam r. Alexander Anokhin who provide me with careful and helpful guidance on my MBA thesis. Moreover, he helped to lead me to the right direction when I was confused about thesis topic at the beginning. I also would like to thank you for giving me encouraging advice during the time of conducting this re Market potential of online food ordering service the case of ho chi minh city viet nam search.Moreover, I am immensely grateful to my parents for their all metal and financial support so that I can accomplish this MBA course. I also wantMarket potential of online food ordering service the case of ho chi minh city viet nam
to thank voluntary respondents who are willing to complete my questionnaire and help to send it to other suitable respondents without expecting anythOnline food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Market potential of online food ordering service the case of ho chi minh city viet nam sincerely thankful to my best friend, Ms. Vy Thanh Ho who is not only my undergraduate but also postgraduate classmate. She is always willing to give me mental support and encouragement so that both of us will complete our thesis successfully and obtain Master of Business Administration degree awar Market potential of online food ordering service the case of ho chi minh city viet nam ded by Lincoln University.Online food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services: Online food ordering services 1Running head: MARKET POTENTIAL OF ONLINE FOOD ORDERING SERVICES.icưKMarket potential of online food ordering services:Gọi ngay
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