Marketing efforts on brand awareness and brand image

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Marketing efforts on brand awareness and brand image

eo UMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)lOOilOResearch Proposal MARKETING EFFORTS ON BRAND AWARENESS AND BRAND IMAGESTUDENT’S FULL NAME

Marketing efforts on brand awareness and brand image E: THAI THI ANH THUYSTUDENT ID INTAKE: 2451984: September 2012ADVISOR’S NAME & TITLE : PHAN THI GIAC TAM, Ph.DHUTECH LIBRARY41609Advisor’s assessment1

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Marketing efforts on brand awareness and brand image

..... Ẩ $■.. .v«*L-.......Advisor’s signatureACKNOWLEDGEMENTThis paper could not have been written without Dr. Phan I hi Giac l am. who taught me Busi

eo UMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)lOOilOResearch Proposal MARKETING EFFORTS ON BRAND AWARENESS AND BRAND IMAGESTUDENT’S FULL NAME

Marketing efforts on brand awareness and brand image . who offered me generous help and support during the process of my study.Also, I would like to send my sincere thanks to my friends in Class 3D. Than

ks for being with me, share me with a lot of information and support me for all during the process of my paper.Thank you all of you sincerely once mor Marketing efforts on brand awareness and brand image

e time. Wishing everyone be always healthy, happy and successful.1EXCUTIVE SUMMARYThe marketing efforts which are towards strengthening brands and inc

Marketing efforts on brand awareness and brand image

reasing the level of understanding of brands. In this paper, we want to show the relationship between marketing efforts, brand awareness and brand ima

eo UMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)lOOilOResearch Proposal MARKETING EFFORTS ON BRAND AWARENESS AND BRAND IMAGESTUDENT’S FULL NAME

Marketing efforts on brand awareness and brand image d image. To test the research model and hypotheses are defined structure Empirical studies were conducted on samples of college students of Marketing

Department at the University of Economics in Ho Chi Minh city.Structural models of the impact of the mix marketing elements on brand equities be deter Marketing efforts on brand awareness and brand image

mined in accordance with the findings of existing theories. Researching hypothesis is determined by identifying models of structure. The study results

Marketing efforts on brand awareness and brand image

indicate that structural models have an acceptable level of the fitness with the experimental data. The structure coefficient and the coefficient est

eo UMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)lOOilOResearch Proposal MARKETING EFFORTS ON BRAND AWARENESS AND BRAND IMAGESTUDENT’S FULL NAME

Marketing efforts on brand awareness and brand image inally, the impact of research results for theory and practice of brand management are analyzed and discussed.Keywords: brand image, brand awareness,

marketing efforts, measurement model, advertising, store image, distribution intensity, price deal2TABLE OF CONTENTACKNOWLEDGEMENT.................... Marketing efforts on brand awareness and brand image

.............................................IEXCU1IVE SUMMARY................................................................2LIST OF FIGURES........

Marketing efforts on brand awareness and brand image

.........................................................4LIST Of TABLES..................................................................6CHAPTER 1:

eo UMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)lOOilOResearch Proposal MARKETING EFFORTS ON BRAND AWARENESS AND BRAND IMAGESTUDENT’S FULL NAME