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Measurement of the main factors affecting brand value of universities in ho chi minh city

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Nội dung chi tiết: Measurement of the main factors affecting brand value of universities in ho chi minh city

Measurement of the main factors affecting brand value of universities in ho chi minh city

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)MEASUREMENT OF THE MAIN FACTORSAFFECTING BRAND VALUE OF UNIVERSITIES IN HO CHI MINH CITYSTUDENT’

Measurement of the main factors affecting brand value of universities in ho chi minh city ’S FULL NAME: TRAN THI TUYENSTUDENT ID;CGSVN00014981INTAKE:41334ADVISOR’S NAME & TITLE : A.Prof.Dr PHAN DINH NGUYENHUTECH LIBRARYẦ-GMỒ41883WORDS REPRE

SENTIhe first word I hereby declare that this research paper is the result of personal work I under the dedicated guidance of Dr. Phan Dinh Nguyen-lec Measurement of the main factors affecting brand value of universities in ho chi minh city

turer al the University of Economics Ho Chi Minh City.In order to accomplish this study I would like to sincerely thank you teacher University of Tech

Measurement of the main factors affecting brand value of universities in ho chi minh city

nology, Ho Chi Minh City has taught me immensely useful knowledge about the economy, about life, and 1 sincere thanks to Dr. Phan Dinh particular reas

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)MEASUREMENT OF THE MAIN FACTORSAFFECTING BRAND VALUE OF UNIVERSITIES IN HO CHI MINH CITYSTUDENT’

Measurement of the main factors affecting brand value of universities in ho chi minh city sent thank you to those who helped me complete the survey and give feedback, thank relatives and family have always created the best conditions for me

to be able to complete this topic.However, due to time constraints and data as well as personal experience and knowledge of the subjects I should def Measurement of the main factors affecting brand value of universities in ho chi minh city

initely not avoid mistakes. I look forward to receiving further guidance from your teachers, sharing and feedback from readers so I can study better.T

Measurement of the main factors affecting brand value of universities in ho chi minh city

P. Ho Chi Minh City, September 2014AUTHORSTABLE OF CONTENTSContentsCHAPTER 1: OVERVIEW OF SUBJECT.....................................- 1 -1.1.Context

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)MEASUREMENT OF THE MAIN FACTORSAFFECTING BRAND VALUE OF UNIVERSITIES IN HO CHI MINH CITYSTUDENT’

Measurement of the main factors affecting brand value of universities in ho chi minh city e and subject........................................- 2-1.4.Research method...................................................- 2-1.5.Practical meani

ng of research.....................................- 3-1.6.Research structure................................................- 3-CHAPTER 2: LITERATURE Measurement of the main factors affecting brand value of universities in ho chi minh city

REVIEW.......................................- 4 -2.1.Introduction......................................................- 4-2.2.Brand definition.....

Measurement of the main factors affecting brand value of universities in ho chi minh city

.............................................- 4-2.3.Brand components..................................................- 5-2.4.Brand value............

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)MEASUREMENT OF THE MAIN FACTORSAFFECTING BRAND VALUE OF UNIVERSITIES IN HO CHI MINH CITYSTUDENT’

Measurement of the main factors affecting brand value of universities in ho chi minh city rand value.........................- 7 -2.4.3.Lassar et al. 's perspective of brand value.................- 8 -

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)MEASUREMENT OF THE MAIN FACTORSAFFECTING BRAND VALUE OF UNIVERSITIES IN HO CHI MINH CITYSTUDENT’

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