Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city
Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city
ABSTRACTThis study was conducted to identify the relationship between customer satisfaction and customer’s return intention who are customers of garde Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city en coffee shops. Besides that, it also examines the impact of the five factors (tangible, assurance, responsiveness, reliability and price) and the factor of customer satisfaction on return intention. As a result, the empirical information found in this dissertation provides a general view about ass Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city essment of customer about customer satisfaction of garden coffee shops in HCMC in order to make appropriate adjustments and effective improvement forMeasuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city
running a good business.Based on the results of the path analysis exploring the direct and indirect effects of five independent and two dependent variABSTRACTThis study was conducted to identify the relationship between customer satisfaction and customer’s return intention who are customers of garde Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city tisfaction, the better tangibles, the better assurance, the better responsiveness, the better reliability and the price. Moreover, from the result of this research, the findings indicate that the factor of compensations and benefits plays crucial role regarding to both customer satisfaction and cust Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city omer's return intention.In conclusion, from the experiences in process of conducting research, it points out limitations of this study and provides heMeasuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city
lpful recommendations for further dissertation. And according to the research findings, this study gives some recommendations to garden coffee shops iABSTRACTThis study was conducted to identify the relationship between customer satisfaction and customer’s return intention who are customers of garde Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city press my greatest gratitude to Dr. Phan Dinh Nguyen for his encouragement, guidance and patience to walk me through this work. Without his valuable support, sound advice on what a real researcher should comply; 1 would not have finished my thesis. Furthermore, he also gave me a very-careful orientat Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city ion to make my thesis go on the right way.I am grateful to my mother whose love and motivation enabled me to complete this thesis. I would like to senMeasuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city
d my love and respect to her- the most important woman in my life.Moreover, I'd love to give dearest thanks to all of my friends, especially Bo, for tABSTRACTThis study was conducted to identify the relationship between customer satisfaction and customer’s return intention who are customers of garde Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city armest thanks are given to all lecturers and other colleagues for their help over 2-year period studying at open Malaysia University . Being more proactive, skillful and competitively knowledgeable are what I am today .These things arc also very supportive for the success of my thesis.iiABBREVIATION Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city SAbbreviationsEquivalence11CMCHo Chi Minh CityTANTangiblesASSAssuranceRESResponsivenessRELReliabilityPRICEPriceCUSATISCustomer SatisfactionINTEReturnMeasuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city
IntentioniiiTABLE OF CONTENTSABSTRACT ......................................................iACKNOWLEDGEMENT..........................................ABSTRACTThis study was conducted to identify the relationship between customer satisfaction and customer’s return intention who are customers of garde Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city ................................................. 11.2Problem statement..........................................31.3Objectives................................................... 31.4Research questions and hypotheses..........................41.5Scopes and Limitations................................ Measuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city .....51.6Structure of this study....................................5CHAPTER 2 LITERATURE REVIEW....................................72.1Customer SatisMeasuring customers return intention through customer satisfaction a study of garden coffee shops in HCM city
faction......................................7ABSTRACTThis study was conducted to identify the relationship between customer satisfaction and customer’s return intention who are customers of gardeABSTRACTThis study was conducted to identify the relationship between customer satisfaction and customer’s return intention who are customers of gardeGọi ngay
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