The factors affecting emotional attachment of vinamilk customers
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The factors affecting emotional attachment of vinamilk customers
OOUMOPEN UNIVERSITY MALAYSIA^4074The factors affecting emotional attachment of Vinamilk customersBMBR5103HoChiMinhHUTECH LIBRARY—2ZH1ZZZSTUDENT’S FULL The factors affecting emotional attachment of vinamilk customers L NAME : HUYNH THI QUE TRAMSTUDENT ID : CGSVN00014956ADVISOR’S NAME : DR. KHAI NGUYENAdvisor’s assessment............................................................ .................................................................í\kl;...|vLku\....d('«A....i>£u>.cjxvM...^...zkY.v..Ái.íz\í.kt.i.\l.C The factors affecting emotional attachment of vinamilk customers ..A44ÁỊ4..\.<4.Advisor’s signatureContentsABTRACT................................................................................5I.Introduction:.....The factors affecting emotional attachment of vinamilk customers
...............................................................61rhe goal of research:..........................................................62The OOUMOPEN UNIVERSITY MALAYSIA^4074The factors affecting emotional attachment of Vinamilk customersBMBR5103HoChiMinhHUTECH LIBRARY—2ZH1ZZZSTUDENT’S FULL The factors affecting emotional attachment of vinamilk customers ..........71rhe history and development:...................................................72Vision and mission:............................................................93Customer and Market Analysis:.................................................103.1S.W.O.T Analysis........................... The factors affecting emotional attachment of vinamilk customers ..............................103.2Industry analysis:.......................................................123.3Cutomers analysis:...................The factors affecting emotional attachment of vinamilk customers
....................................133.4Competitor Analysis:.....................................................154Competitive Advantage and StrategOOUMOPEN UNIVERSITY MALAYSIA^4074The factors affecting emotional attachment of Vinamilk customersBMBR5103HoChiMinhHUTECH LIBRARY—2ZH1ZZZSTUDENT’S FULL The factors affecting emotional attachment of vinamilk customers .............................................................19IV.Understanding the terminology customer:........................................201What is customer?.............................................................202Types of customers:.................................................... The factors affecting emotional attachment of vinamilk customers .......21V.Definition:....................................................................221Consumers’ emotional attachmentto brand:.................The factors affecting emotional attachment of vinamilk customers
....................22OOUMOPEN UNIVERSITY MALAYSIA^4074The factors affecting emotional attachment of Vinamilk customersBMBR5103HoChiMinhHUTECH LIBRARY—2ZH1ZZZSTUDENT’S FULLOOUMOPEN UNIVERSITY MALAYSIA^4074The factors affecting emotional attachment of Vinamilk customersBMBR5103HoChiMinhHUTECH LIBRARY—2ZH1ZZZSTUDENT’S FULLGọi ngay
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