The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch
The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch
THESIS APPROVAL FORMTITLE APPROVAL PAGE FOR GRADUATE THESIS OR PROJECT SUBMITTED INPARTIAL FULFILLMENT OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESS The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch S ADMINISTRATION AT LINCOLN UNIVERSITY. OAKLAND.CALIFORNIA.CANDIDATE: DINH TAI BA FIELD OFCONCENTRATION:______________________________THESIS TITLE: The study of corporate customers’ satisfaction toward the banking service provided by Techcombank - HCMC branchI have read and approved this thesis for The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch presentation.APPROVED BY:(FacultyAdvisor)DATE:_____________________________________HUTECH Library/LỈŨIl II ■ MM — I1ABSTRACTCustomer satisfaction is vThe study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch
ital and is the goal pursued by the current Bank. With the competition getting more severe business environment, learning about customer needs, the faTHESIS APPROVAL FORMTITLE APPROVAL PAGE FOR GRADUATE THESIS OR PROJECT SUBMITTED INPARTIAL FULFILLMENT OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESS The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch in order to gather information accurate basis contributes to implement strategic development of the Bank respectively.In the service sector, especially the banks, the role of satisfying customer demand more and more important meaning comes from nature close interaction between customers and banks as The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch well as the positive impact that bank may be. More specifically, if the bank gives customer satisfaction higher the ability to continue using the serThe study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch
vice; support products and services of bank; bank to introduce other partners, become loyal customers of bank; and above all contributing to increasedTHESIS APPROVAL FORMTITLE APPROVAL PAGE FOR GRADUATE THESIS OR PROJECT SUBMITTED INPARTIAL FULFILLMENT OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESS The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch d services of Techcombank - area of Ho Chi Minh City”, the objectives mentioned in the paper are respectively presented through the steps of qualitative research, quantitative: descriptive statistics, reliability analysis, factor analysis, regression and ANOVA with policy review and the development The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch of bank common correlation process modeling study showed the following results:•First, customers want most is bank done fast accurate service staff, pThe study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch
rofessional service and competitive prices.•Second, these factors strongly influence customer satisfaction include: price competitiveness, confidence,THESIS APPROVAL FORMTITLE APPROVAL PAGE FOR GRADUATE THESIS OR PROJECT SUBMITTED INPARTIAL FULFILLMENT OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESS The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch ank, Tcchcombank is very high in all 3 aspects of quality of service, the ability to meet demand and continue to use bank services allergic. This result is expressed as two inevitable trend as customers dealing with more banks, the more long-term satisfaction, tile opposite group as allocated custom The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch ers with multiple banks, the less satisfied than.it is noteworthy that customer satisfaction is the result of many factors created. So the job of ensuThe study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch
ring customer satisfaction should be done regularly and long term. Because the business environment is always changing, the application of research fiTHESIS APPROVAL FORMTITLE APPROVAL PAGE FOR GRADUATE THESIS OR PROJECT SUBMITTED INPARTIAL FULFILLMENT OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESS The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch ivities gathering information to help banks with the opportunity to better understand2customer needs, customer evaluation of bank quality service to identify "yourself in any position in the customer feel”, which have the facility to improve service quality and customer satisfaction.3ACKNOWLEDGEMENT The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch SI sincerely thank to teachers at Lincoln University and Hutech University who have taught me valuable knowledge during the course.I especially thankThe study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch
to Dr. Phan Nguyen Dinh, who has dedicated his time to help me complete this thesis.I sincerely thank to the thesis committee who contributed ideas foTHESIS APPROVAL FORMTITLE APPROVAL PAGE FOR GRADUATE THESIS OR PROJECT SUBMITTED INPARTIAL FULFILLMENT OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESS The study of corporate customers satisfaction toward the banking service provide by techcombank HCMC branch any who have contributed ideas to my thesisFinally, I want to thank to my family and my friend who have encouraged me to finish this thesis.4THESIS APPROVAL FORMTITLE APPROVAL PAGE FOR GRADUATE THESIS OR PROJECT SUBMITTED INPARTIAL FULFILLMENT OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESSGọi ngay
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