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Andrews ổi University


UNIVERSITY

Global Advanced

MINDS IN THE MAKING


CAPSTONE PROJECT REPORT

SETTING BUSINESS STRATEGY OF AN PHUOC GARMENT COMPANY

IN LOCAL MARKET

Group No.: 8

Nguyen Duy Phuong Pham Quang Tien Lam Quang Tuan Trinh Anh Due

Ho Chi Minh City

TABLE OF CONTENT

Acknowledgement

Abstract

Introduction

  • • Statement of the Problem

  • •  Objectives of the Study

  • •  Research Methodology

  • •  Research Scope and Limitations

  • •  The Conceptual Framework of Study

  • •  Structure of Research setting business strategy of an phuoc garment company in local market pdf Study

Chapter 1: The literature of business strategy and

strategic management

  • 1.1.3.1.5 The SWOT

(Strengths, Weaknesses. Opportunities and setting business strategy of an phuoc garment company in local market pdf Threats) Matrix

  • 1.1.3.1.6 Strategic Position & Action Evaluation (SPACE) Matrix

    GriG’


BV1LDI PBl TSINESSSTRA TEGY OF AS PHI oc COMPANY IN LO( AL MARKET (Competitive Profile Matrix)

  • 1.1.3.3.5 Research and development (R&D setting business strategy of an phuoc

garment company in local market pdf )

1.1.4 Models of strategic planning and strategy implementation

1.2.2 Diversification strategics

Chapter 2: Analysis and assessment on

current operations situation of An Phuoc company

SwiJiiSBl ILD Ip Bl ‘SINESS STR 1TEGY of an phi oc CO MPANY IN LOCAL M. iRKET

2.1. About company

  • 2.1.1 Establishment and development setting business strategy of an phuoc

garment company in local market pdf

  • 2.1.2 Operations, Domestic and Foreign market, Production capacity 48

  • 2.1.6.2.5

Accounting setting business strategy of an phuoc garment company in local market pdf and financial department

til TLD l p til StNESS STRA TEGY OF AN PHI oc COMPANY IN LO( AL MARKET

  • 2.1.8.1 Technology                                                      59

til TLD l p til StNESS STRA TEGY OF AN PHI oc COMPANY IN LO( AL MARKET

  • 2.2 The setting business strategy of an phuoc garment company in local market pdf necessary of building

the business strategy in local market of An Phuoc.

  • 2.2.1 The competition situation of garment in local market

  • 2.2.2 The necessary of building

the business strategy in local market of An Phuoc company.

Chapter 3: Building – proposing solutions for deployment

business strategy of An Phuoc company in local market 79

  • 3.1.1.1

export market

  • 3.1.1.1.1                                                                     Market

share of Vietnam in setting business strategy of an phuoc garment company in local market pdf the world garment and textile industry

til TLD l p til StNESS STRA TEGY OF AN PHI oc COMPANY IN LO( AL MARKET


  • 3.1.1.1.2

Vietnam Textile & garment export turnover

80


BUILD UP BUSINESS STRATEGY OF AN PHUOC COMPANY IN LOCAL MARKET1

113 The properly structure of Vietnamese export companies

  • 3.1.2     Analysis of macro – economic factors affecting

the production and trading of garment – PEST matrix

_     3.,1.2.1 . setting business strategy of an phuoc garment company in local market pdf

Economic factors

<<<123>>>

3.1.2.1.1 Gross Domestic Product (GDP)

85

3.1.2.1.2 Inflation rale

86

3.1.2.2   The socio-cultural and demographic factors

88

3.1.2.3 Technology factors

89

3.1.2.4 political and laws factors

rhe

91

3.1.2.5 environmental factor

The

91

3.1.3 Five forces of Michael Porter – Analyzing the competitive

<<<123>>>

pressures to garment industry and An P11U0C company

92

3.1.3.1 Pressure from customers

92

3.1.1.2 Pressure from distributors

94

3.1.1.3 Pressure from substitute product

95

<<<123>>>

3.1.1.5 Pressure from local and foreign Competitors

96

3.1.4 EFE Matrix

100

3.2 Micro- Environment Analysis

104

3.2.1 Current micro – environment analysis in An Phuoc company

CAPSTONE PROJECT REPORT

104

GROUP

8

-7-

0

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