1205BUILD AND DEVELOP A FASHION BRAND CASE STUDY: MATTANA BRAND.
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1205BUILD AND DEVELOP A FASHION BRAND CASE STUDY: MATTANA BRAND.
TRƯỜNG ĐẠI HỌC MỜ TP. HCM INIVERSITẺ LIBRE DE BRUXELLES HO CHI MIXH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB3NGUYEN DANG HUNGBUILD AND DEVELOP 1205BUILD AND DEVELOP A FASHION BRAND CASE STUDY: MATTANA BRAND. A I ASIIION BRAND CASE STUDY: MA I IANA BRANDMASTER PROJECT MASTER IN BUSINESS ADMINISTRATION (PART-TIME)Tutor’s name: Dr. Bui I 'han II T rangHo Chi Minh City-2010iDECLARATIONI, Nguyen Dang Hung, hereby declare that this master thesis is my own original V. ork and efforts. Other sources of informa 1205BUILD AND DEVELOP A FASHION BRAND CASE STUDY: MATTANA BRAND.tion used have been acknowledged.Signature: NGUYEN DANG HUNGDate: February 20th. 201 IiiACKNOWI EDGEMF.NTSFirst of all. Ĩ would like to thank my tutor1205BUILD AND DEVELOP A FASHION BRAND CASE STUDY: MATTANA BRAND.
. Dr. Bui Thanh Trang, for his valued guidance and comments.Ĩ want to thank Mr. Dinh Quang Thien for his help in giving comments and helps.1 also woulTRƯỜNG ĐẠI HỌC MỜ TP. HCM INIVERSITẺ LIBRE DE BRUXELLES HO CHI MIXH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB3NGUYEN DANG HUNGBUILD AND DEVELOP 1205BUILD AND DEVELOP A FASHION BRAND CASE STUDY: MATTANA BRAND.this thesis.My unforgettable thanks go to my wife who always support and encourage me during this lime.Finally. Tin grateful to my parents, my family whose patient love inspires me to complete this MBA program.iiiSUPERVISOR’S COMMENTSivTABLE OF CONTENTSC HAPTER 1: INTRODUCTION----------------------- 1205BUILD AND DEVELOP A FASHION BRAND CASE STUDY: MATTANA BRAND.---------------------------11.1.Introduction.......................................................11.2.Background------------------------------------1205BUILD AND DEVELOP A FASHION BRAND CASE STUDY: MATTANA BRAND.
---------------------11.3.Statement of problem-----------------------------------------------21.4.Objective of study----------------------------------TRƯỜNG ĐẠI HỌC MỜ TP. HCM INIVERSITẺ LIBRE DE BRUXELLES HO CHI MIXH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB3NGUYEN DANG HUNGBUILD AND DEVELOP 1205BUILD AND DEVELOP A FASHION BRAND CASE STUDY: MATTANA BRAND.---------41.7.Scope of study.....................................................51.8.Structure of study.................................................5CHAPTER 2:I.TTERATITRE REVIEW---------------------------------------------6 1205BUILD AND DEVELOP A FASHION BRAND CASE STUDY: MATTANA BRAND.TRƯỜNG ĐẠI HỌC MỜ TP. HCM INIVERSITẺ LIBRE DE BRUXELLES HO CHI MIXH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB3NGUYEN DANG HUNGBUILD AND DEVELOPGọi ngay
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