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ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION

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Nội dung chi tiết: ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION

ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION

https://khothu vien .comKRC RESEARCHASSOCIATION OF COLLEGE AND RESEARCH LIBRARIESa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FRO

ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATIONOM TWELVE IN-DEPTH INTERVIEWS WITH ACADEMIC FACULTYAND ADMINISTRATORSAND FOUR FOCUS GROUPS OF UNDERGRADUATE AND GRADUATE LEVEL COLLEGE STUDENTSPrepare

d by KRC RESEARCH©American Library Association andAssociation of College and Research LibrariesA Division of Weber Shandwick700 Thirteenth street NW S ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION

uite 800 Washington DC 20005 202 585 2800 Fax 202 585 2779KRC RESEARCH37530A Division of Weber Shandwick700 Thirteenth street NW Suite 800 Washington

ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION

DC 20005 202 585 2800 Fax 202 585 2779ACRL'ALA Report of Findings1Background and MethodologyKRC Research is the full-service public opinion and market

https://khothu vien .comKRC RESEARCHASSOCIATION OF COLLEGE AND RESEARCH LIBRARIESa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FRO

ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION advantage of opportunities, and solve problems. KRC’s research can be used as a guide to develop messages that arc important and persuasive to target

audiences.1 he following report is based on the results of twelve in-depth interviews with faculty and adminstrators of college and research institut ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION

ions and four focus groups of college and university students.Research ObjectivesThe objectives of this research program were threefold:•To assess awa

ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION

reness and knowledge of academic and research libraries;•To explore the attitudes of key internal and external audiences about academic libraries; and

https://khothu vien .comKRC RESEARCHASSOCIATION OF COLLEGE AND RESEARCH LIBRARIESa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FRO

ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATIONyour library campaign.Faculty and Adminscrator InterviewsA total of twelve in-depth interviews were conducted with faculty and administrators from col

lege and research institutions. The interviews were conducted over the telephone by a professional research facilitator and were approximately 45 to ( ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION

30 minutes in length. The interviews were conducted between July 31 anil September 13, 2002.Six interviews with faculty members and six interviews amo

ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION

ng administrators of various institutions were conducted, rhe participants represent a mix of types of institutions -public, private. 2-ycar. and 4-yc

https://khothu vien .comKRC RESEARCHASSOCIATION OF COLLEGE AND RESEARCH LIBRARIESa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FRO

ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION were secured with participants in the following institutions:KRC RESEARCHACRL'ALA Report of Findings2Administrator Interviews:Colgate University, Ham

ilton, NYBowling Green State University, Bowling Green, OH Western Iowa Tech Community College, Sioux City, IA Florida Atlantic University, Boca Raton ASSOCIATION OF COLLEGE AND RESEARCH LIBRARIES a division of THE AMERICAN LIBRARY ASSOCIATION

, FL St. Charles Community College, St. Peters, MO Hartnell Community College, Monterey, CAFaculty Interviews:

https://khothu vien .comKRC RESEARCHASSOCIATION OF COLLEGE AND RESEARCH LIBRARIESa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FRO

https://khothu vien .comKRC RESEARCHASSOCIATION OF COLLEGE AND RESEARCH LIBRARIESa division ofTHE AMERICAN LIBRARY ASSOCIATIONA REPORT OF FINDINGS FRO

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