Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOTO PHUC NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING PROD AN APPRO Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbankOACH ON BIG DATA AT EXIMBANKMASTER THESISHo Chi Minh City - 2020MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOTO PHUC NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING PROD AN APPROACH ON BIG DATA AT EXIMBANKSpecialization: Business AdministrationExecutive Business A Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbankdministrationCode: 8340101TUTOR: ASSOC.PROF. DR. TU VAN BINHHo Chi Minh City - 2020COMMITMENTĨ assure you this is my own research. The figures and resConsumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
ults stated in the thesis are honest and have not been published in any other works.Ĩ would like to assure you that all of the help for the implementaMINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOTO PHUC NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING PROD AN APPRO Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbankÔ PHÚC NGUYÊN KHƯƠNGABSTRACTBased on internal database as big data of the Eximbank, 3,527 active customers with the initial length of sen ice more than 12 months, the method of data mining is concerned, in which the mathematic methods of K-Means of cluster, Tree Decision, and Association Analysis ar Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbanke applied. The findings show that consumers’ characteristics using services at EXIMBANK are various, in which staffs, directors as individual customerConsumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
s occupy a high proportion in total customers. Based on descriptive statistics, there are eight main products, such as VG (Visa Gold), VC (Visa ClassiMINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOTO PHUC NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING PROD AN APPRO Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbankmer, in which VG and VC are the two top cards used. Directors are more interested in VG card, while staffs concern VC card. In addition, using two cards, called the main card and the extra card, is popular. Tills is a potential chance for the bank to develop cross-selling products, which the product Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank bundle strategies are packed into groups. Based on the method Association Analysis, propobality of using two cards or three cards at the same time ofConsumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
customers are derived. This finding basically supports the bank to address cross-selling products of cards to customers. To do this, recommendations MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOTO PHUC NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING PROD AN APPRO Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbankTSLIST OF FIGURESLIST OF TABLESCHAPTER 1: INTRODUCTION...................................................1I.RATIONALE OF RESEARCH............................................1II.OBJECTIVES OF STUDY..............................................2III.RESEARCH QUESTIONS................................... Consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank..........2IV.SCOPE AND LIMITATION...........................................3V.RESEARCH METHODOLOGY.............................................3DataConsumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
collection......................................................3MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOTO PHUC NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING PROD AN APPROMINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOTO PHUC NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING PROD AN APPROGọi ngay
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