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INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICE

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Nội dung chi tiết: INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICE

INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICE

TRCỞNG DẠI HỘC MỞ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA7Authors: TRAN HO

INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICEOANG ANNGUYEN THI NGOC YENINTEGRATED MARKETING COMMUNICATIONS PLAN 2014 FOR SAIGONTOURIST TRAVEL SERVICEMASTER PROJECTMASTER IN MARKETING & ADVERTISIN

GHo Chi Minh City (2014)PROJECT APPROX ALThis is to certify (hat I have read and approved the final project of Ms. Tran Hoang An and Ms. Nguyen Till N INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICE

goc Yen entitled “Integrated Marketing Communications Plan 2014 for Saigontourist Travel Service". I recommend the project for acceptance in fulfillme

INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICE

nt of the requirements for the Master in Marketing and Advertising degree.Tran X'inhProject TutorICOMMITMENTSWe commit that this final project OU “Sai

TRCỞNG DẠI HỘC MỞ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA7Authors: TRAN HO

INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICEsing only. All analysis and recommendations are based on the information and data collected firom the public and Saigonlourisl Travel Sendee. No recyc

ling for commercial uses should be allowed here.2ACKNOWLEDGEMENTWe wish to express our great gratitude to our tutor - Mr. Trau Vinh for his valuable g INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICE

uidance, advice and encouragement during the project.Special thanks are extended to Professor Marianne Claes and other members of the Master in Market

INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICE

ing and Advertising program for your advice and strong support to complete this final assignment.Deep appreciation and thanks also go to Mr. Vo Viet H

TRCỞNG DẠI HỘC MỞ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA7Authors: TRAN HO

INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICEeast, we would like to send a special note of thanks to our families and friends for their constant love and encouragement.3 LIST OF ABBREVIATIONSASIA

American Society of Trav cl AgentsAllAsean Tourism ForumB2BBusincss-lo-businessB2CB u sincss-lo-cu stonierFDTForeign Direct InvestmentFITURFeria Inter INTEGRATED MARKETING COMMUNICATIONS PLAN | 2014 FOR SAIGONTOURIST TRAVEL SERVICE

nacional de Turismo en EspanaGDPGross Domestic ProductsITBInternational Travel BerlinITEInternational Travel ExpoJATAJapan Association of Travel Agent

TRCỞNG DẠI HỘC MỞ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA7Authors: TRAN HO

TRCỞNG DẠI HỘC MỞ TP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA7Authors: TRAN HO

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