LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMat
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMat
LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMat
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVI LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMatICE:THE CASE OF KOBELCO CONSTRUCTION MACHINERY VIETNAM CO., LTDMASTER OF BUSINESS (Honours)Ho Chi Minh City-2016UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVICE:THE CASE OF KOBELCO1 OT(construction LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMat0MACHINERY VIETNAM CO.,LTDID: 22140039MASTER OF BUSINESS ADMINISTRATION SUPERVISOR: Nguyen Thi Mai TrangEXECUTIVE SUMMARYAfter completing the transactLeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMat
ion of purchase, the relationship between a seller and a buyer usually still continue because of complex growing in business to business. Customers puUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVI LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMatoviding a valuable merit to the customer and bringing opportunity to the company.After-sales sendees have proven to be an important element that contributes to business situation of a company. Thus, whether post sales sen ice is appropriate or not, actually it is a big issue should be concerned. Fou LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMatr major factors that affect after-sales sendees machinery industry' are reactive after-sales sendee, field technical assistance, spare parts distributLeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMat
ion and customer care. The purpose of this thesis is to identify the issue of after-sales service in Kobelco Vietnam, then to indicate the root cause UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVI LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMatThis study was conducted as my master of thesis at the Master Business Administration Program in 2016. This study gave me a deeper knowledge in after-sales and the qualitative research has provided me the opportunity to approach and gain an insight into organizations in real life. I would like to gr LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMateatly thank a number of people who instructed and supported me during my thesis.Firstly, I would like to show my gratitude by specifically thanking myLeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMat
supervisor Prof. Nguyen Thi Mai Trang and Prof. Nguyen Dinh Tho for guidance and qualitative feedback devoted to me. Lastly, I would like to thank thUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVI LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMat................................11.1.COMPANY INTRODUCTION........................................................11.2.Company structure...........................................................32PROBLEM CONTEXT................................................................52.1.BUSINESS SITUATION O LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMatF KOBELCO Vietnam.......................................52.2.Current STATUS OF AFTER-Sales Service at Kqbelco Vietnam...................73PROBLEM IDENLeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMat
TIFICATION........................................................il3.1.REACTIVE After-Sales Service...............................................123UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVI LeQuocCuong 17105209 UD2204 ThietKeMangLANChoCongTyVaXayDungCoCheBaoMat..............143.2.Customer PARE.................... ..................................ISUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTran Thi Minh QuyenREACTIVE AFTER-SALES SERVICE OR PROACTIVE AFTERSALES SERVIGọi ngay
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