(Luận văn HV chính sách và phát triển) DM in fashion industry
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (Luận văn HV chính sách và phát triển) DM in fashion industry
(Luận văn HV chính sách và phát triển) DM in fashion industry
INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their (Luận văn HV chính sách và phát triển) DM in fashion industryr name and products to the customers. With the development of modern technology and internet, branding becomes more easily in the lately year.I would like to express my deep gratitude to Mr. Pham Hoang Cuong for guiding me and helping me to complete this project. 1 hope that through the project, I w (Luận văn HV chính sách và phát triển) DM in fashion industryill receive the comments and suggestions from teachers so that my project would be more complete.Nowadays, consumers having more tendency to shop onli(Luận văn HV chính sách và phát triển) DM in fashion industry
ne through website or social network such as Facebook. Google, Shopcc... instead of coming to store directly. People see that shopping online can helpINTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their (Luận văn HV chính sách và phát triển) DM in fashion industry focus on marketing online to increase profits. However, according to the life style change in modern living, people not only attracted by the quality of the product but also the visual of the brand. Wearing the high standard brand make people feel more fashionable and be more unique especially whic (Luận văn HV chính sách và phát triển) DM in fashion industryh the brand has the product’s limited edition. And so on, every local brand now not only want to sell as much as possible but also warn the customer l(Luận văn HV chính sách và phát triển) DM in fashion industry
oyally and trustworthy. So many ways had come out to improve that and as my result, brands choose to spent lots of money on advertising online that maINTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their (Luận văn HV chính sách và phát triển) DM in fashion industryost common tools used.In today’s day and age, Digital Marketing has become an intrinsic part of everybody’s life. Right from personal use to professional use. Digital marketing is a playground for people to keep their lives updated as well as to network with potential clients which will help their b (Luận văn HV chính sách và phát triển) DM in fashion industryusiness grow. Vietnam is the second largest country with over 462 million internet users. With a massive internet, population comes the opportunity fo(Luận văn HV chính sách và phát triển) DM in fashion industry
r business owners to network with potential customers. This is one huge reason why Digital Marketing has emerged as one of the most sought-after profeINTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their (Luận văn HV chính sách và phát triển) DM in fashion industrye customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.Research methodologyIn order to a (Luận văn HV chính sách và phát triển) DM in fashion industryccomplish the above objectives, an attempt has been made to study the importance of digital marketing in business. For the research work, the statisti(Luận văn HV chính sách và phát triển) DM in fashion industry
cal data was collected from the secondary sources like published and unpublished data collected from different organizations, agencies, and websites. INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their (Luận văn HV chính sách và phát triển) DM in fashion industryOF DM1. Definition of DMDigital Marketing is the marketing of goods or sen ices by using digital tools, mainly on the Internet, but also containing smart phones, display advertising and many other digital medium.The development of DM since 1990s and 2000s has changed the way brands and company use t (Luận văn HV chính sách và phát triển) DM in fashion industryechnology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices(Luận văn HV chính sách và phát triển) DM in fashion industry
instead of directly visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their (Luận văn HV chính sách và phát triển) DM in fashion industry-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that pro (Luận văn HV chính sách và phát triển) DM in fashion industryvide digital media, such as mobile phones (SMS and MMS). callback, and on-hold mobile ringtones.Digital marketers monitor things like what is being vi(Luận văn HV chính sách và phát triển) DM in fashion industry
ewed, how often and for how long, sales conversions, what content works and doesn’t work. etc. While the Internet is, perhaps, the channel most closelINTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their (Luận văn HV chính sách và phát triển) DM in fashion industrydigital television and radio channels, etc.DM vs Traditional Marketing (4ps)The arguing for the topic “Traditional and Digital Marketing which one fits the need of a company?” is long and lasting.Traditional marketing refers to any type of marketing that is not available online. This include print, (Luận văn HV chính sách và phát triển) DM in fashion industrybroadcast, direct mail, phone and outdoor advertising activities like billboards and events. Krom newspaper to radio, this method of marketing helps b(Luận văn HV chính sách và phát triển) DM in fashion industry
rand reach target audiences. Traditional marketing is an approach in which marketers classify their audience and place ads where their audience sec. hINTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their (Luận văn HV chính sách và phát triển) DM in fashion industryinfluencer marketing and video marketing.There arc some disadvantages to online marketing. First of all, businesses have little to no interaction with the consumers that they expect to sell the products to in real lime. Some marketers also sec traditional marketing as unreliable. For example, they c (Luận văn HV chính sách và phát triển) DM in fashion industryannot edit or change the content of a print or a billboard once it’s out; if marketers recorded the wrong percentage discount on that sale radio ad yo(Luận văn HV chính sách và phát triển) DM in fashion industry
u recorded, they can’t change it. Moreover, traditional marketing can be more expensive. For instance, it can cost about $2000-$160000 to run a print INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their (Luận văn HV chính sách và phát triển) DM in fashion industryaditional Marketing is still a realistic and crucial tool to market certain businesses. But DM is an increasingly important revenue driver. In fact, a firm businesses reported that half of profit is involve in social selling.Recently, merely half of marketers said they believe DM way has a edge over (Luận văn HV chính sách và phát triển) DM in fashion industry traditional because of its interaction opens with customers. Marketer can havefull control to their audience growth as well as seeing real-time resul(Luận văn HV chính sách và phát triển) DM in fashion industry
ts of each aspect. And with chasing back the promotion of marketing, consumers find the business, brand not the other way around.However. DM still hasINTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their (Luận văn HV chính sách và phát triển) DM in fashion industryt scheduled to go live, the only solution is to wait it.6 main types of digital media communications channels which ever)’ business should consider as part of digital marketing:1Scorch marketing•Search engine optimization (SFO)•Paid searchPay-per-click (PPC)•Paid tor inclusion feedsOffline communica (Luận văn HV chính sách và phát triển) DM in fashion industrytions1Advertising2Personal selling3Sales promotionINTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding theirINTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding theirGọi ngay
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