Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)
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Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)
INTRODUCTION—oOo—Telecommunications industry, especially mobile telecommunications sector has been growing in Vietnam and around the world. Additional Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)lly, the rapid development of science and technology, particularly in the telecommunications sector also requires businesses to provide mobile telecommunications services to pay more attention to quality and value of services. This development trend has great impact on competitive strategies of Ente Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)rprises. Businesses not only simply focus on price competition to attract customers but also improve the quality as well as promote its brand in the mLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)
inds of consumers. This creates a new competitive trend, essential for businesses operating in the telecommunications sector in Vietnam today.Vietnam INTRODUCTION—oOo—Telecommunications industry, especially mobile telecommunications sector has been growing in Vietnam and around the world. Additional Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)Mobifone is one of the leading mobile networks in Vietnam. However, in order to survive and thrive in the competitive telecom market today, and especially to succeed in implementing the long-term business objectives, Mobifone need to build the right strategies. Based on actual trends and development Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)s of mobile telecommunications market in Vietnam, our group has decided to choose the subject: "Selection of business strategies for Vietnam Mobile TeLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)
lecom Services Company (Mobifone) in the period 2012-2017 vision to 2020"Capstone project report is studied on two purposes:On basis of analyzing ratiINTRODUCTION—oOo—Telecommunications industry, especially mobile telecommunications sector has been growing in Vietnam and around the world. Additional Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)e period of 2012-2017 vision to 2020.Theme is based on the rationale of Marketing, Strategic Management and perspectives on business strategy. In addition to some traditional research methods such as synthesis, comparison and analysis based on data collected, our group has employed some specific res Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)earch methods of marketing areas and strategic management like SWOT, PEST, IFE and five competitive forces model of Michael Porter.In addition to theLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)
introduction, conclusion and reference list, topic includes three chapters:1Chapter I: Rationale about business strategy and the process of formulatinINTRODUCTION—oOo—Telecommunications industry, especially mobile telecommunications sector has been growing in Vietnam and around the world. Additional Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)iness strategies for Vietnam Mobile Telecom Services Company Mobifone in the period of 2012-2017 vision to 2020Due to certain restrictions on the access to information as well as time of studying, capstone project report meets inevitable shortcomings; we hope to receive the comments of teachers and Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)readers.2CHAPTER I: RATIONALE ABOUT BUSINESS STRATEGY AND THE PROCESS OF FORMULATING THE STRATEGY OF ENTERPRISEThe basic theory of strategy and busineLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)
ss strategy1.1.1.The concept of strategyBusiness organizations use the term "strategy" to talk about what they do based on their strengths and weaknesINTRODUCTION—oOo—Telecommunications industry, especially mobile telecommunications sector has been growing in Vietnam and around the world. Additional Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)ompetitive advantage." Professor Michael Porter, Harvard University said that the strategy is "proposing a unique nature", is "value creation chain which is different from competitors." So it can be said that strategy is a plan to give Businesses a competitive advantage over rivals. A good strategy Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)implemented effectively will help managers and employees at all levels identify targets, awareness of action and contribute to the success of their buLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)
siness.1.1.2.The concept of business strategyIn the book "Manager's guide to strategy" (2004), author Roger A. Formisano has launched a comprehensive INTRODUCTION—oOo—Telecommunications industry, especially mobile telecommunications sector has been growing in Vietnam and around the world. Additional Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)chieve our long - term goals. Strategy is the path we choose. Every organization has to figure out what it wants to achieve and then how it is going to make it happen, with its products, customers, and operations.” In other words, strategy and business strategy can be understood as the one which is Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)more related to how a business can compete successfully on a specific market. It concerns strategic decisions about choice of products to meet customeLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)
r demands and gain competitive advantages over competitors, exploiting or creating new opportunities.1.2.The role of business strategy in the modern mINTRODUCTION—oOo—Telecommunications industry, especially mobile telecommunications sector has been growing in Vietnam and around the world. Additional Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)h directions the organizations should develop and when it will achieve the expecting results.The role in prediction: In an environment always changes, opportunities as well as threats always appear. Strategic planning process helps administrator analyze environment and make predictions to identify3r Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)easonable strategy. Thus managers can better grasp and take advantage of opportunities and reduce risks related to business environment.The role in coLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)
ntrolling: Business strategy can help managers in usage and allocation of available resources in an optimal way, as well as coordinating effectively wINTRODUCTION—oOo—Telecommunications industry, especially mobile telecommunications sector has been growing in Vietnam and around the world. Additional Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220) Corporate-level strategyThis is the strategy related to the overall objectives and scope of business to meet the expectations of the shareholders; as a claim for long-term goals and the development orientation of the organization.>Business StrategyBusiness strategies related to how a business can c Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)ompete successfully in a market (the market) specific, in which strategy should indicate how firms compete in the different industry and how to allocaLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)
te resources efficiently.Functional or departmental - level strategyThese strategies are related to how each component functions in the company held iINTRODUCTION—oOo—Telecommunications industry, especially mobile telecommunications sector has been growing in Vietnam and around the world. Additional Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (220)ness in accordance with functionINTRODUCTION—oOo—Telecommunications industry, especially mobile telecommunications sector has been growing in Vietnam and around the world. AdditionalGọi ngay
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