Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnam
Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Hoang LinhCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOGIST Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamTICS SECTOR IN VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City-2015UNIVERSITY OF ECONOMICS no CHI MINH CITYInternational School of BusinessNguyen Thi Hoang LinhCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOGISTICS SECTOR IN V IETNAMID: 22120093MASTER OF BUSINESS (Honours)SUPERVISOR: NGO V Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamIET LIEMHo Chi Minh City-2015ACKNOWLEDGEMENTSI would not have been able to complete my thesis without the advice, assistance, understanding and encourLuận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnam
agement of my supervisor, my family and my friends. I would like to gratefully and sincerely acknowledge their assistance and support.First of all. thUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Hoang LinhCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOGIST Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamjourney of this thesis, so that I can finish my thesis.Secondly. I would like to thank all of the staff at International School of Business - University of Economics Ho Chi Minh City who are always enthusiastic and give me a lot of administrative support, assistance and understanding.Furthermore. I Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamwould like to express my grateful thanks to my friends and all the respondents who participated in filling the questionnaires and provided the valuablLuận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnam
e information for this study.Finally. I would like to give my gratefulness to all classmates who have been sharing with me all their knowledge and expUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Hoang LinhCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOGIST Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamwish to express my deep gratitude to my parents and my brother for their spiritual support and encouragement during the time of study.In brief, it has been a long journey and I have grown in so many ways. I would like to say "thank you” again for the involvement of everyone who has helped me to comp Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamlete this thesis.-i-ABSTRACTFollowing the report of World Bank (2014). performance logistics index in Vietnam is lower than the other countries: SingaLuận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnam
pore. Malaysia. Thailand. China; additional, in the future. logistics industry- in Vietnam face to a higher competition when TPP allow foreigner compaUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Hoang LinhCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOGIST Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamare. According to theories and the previous studies, customer-centric marketing consistently entails two critical actions which are helpful for companies in this condition: understanding and meeting individual customers satisfaction. The paper explores some mediating factors (customer orientation an Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamd relationship marketing activities) affect and direct affect from job satisfaction to sales performance in logistics companies in Vietnam. Through thLuận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnam
is thesis, logistics manager can understand more about characteristics of human in logistics area, then they can make decision about HR strategy and bUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Hoang LinhCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOGIST Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamlso has a mediating affect to relationship between job satisfaction and sales performance positive. But customer orientation has a higher mediating affect to relationship between job satisfaction and sales performance than relationship marketing variable. However, adding both customer orientation an Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamd relationship marketing activities, relationship between job satisfaction and sales performance will be negative. It means managers also have to payLuận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnam
attention highly to employee who has high performance in logistics area. When employees have a higher performance, they will have a difference reactioUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Hoang LinhCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOGIST Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnamustomer orientation.-ii-TABLE OF CONTENTTABLE OF CONTENT-LIST OF FIGURESChapter 1. INTRODUCTION......................................................11.1Research background......................................................11.2Problem statement..................................................... Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnam...41.3Research objectives.....................................................................51.4Research questions.................................Luận văn thạc sĩ UEH custommer centric marketing , empirical evidence from logistics sector in vietnam
.....................................51.5Significance of research................................................................6UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Hoang LinhCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOGISTUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Hoang LinhCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOGISTGọi ngay
Chat zalo
Facebook