Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
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Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Khac DuyFACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING U Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh cityUSAGE: A STUDY OF BANKING CUSTOMERSIN HO CHI MINH CITYID:60340102MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. Nguyen Thi Nguyet QueHo Chi Minh City - Year 2012[2]ACKNOWLEDGEMENTAl the first of my thesis. I would like to thank all those people who made this thesis possible and an unforgettable experie Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh citynce for my studying.foremost, I would like to express my sincere gratitude to my supervisor. Dr. Nguyen Thi Nguyet Que. for the continuous support ofLuận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
my MBƯS study and research, for her patience, motivation, enthusiasm, and immense knowledge. Her guidance helped me in all the time of research and wrUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Khac DuyFACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING U Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city Dr. I ran Ha Minh Quan, for their encouragement, insightful comments, and hard questions.I thank my classmates in ISB MBƯS 2010 encourage and support me complete this thesis. Completing this work would have been all the most difficult were it not for the support and friendship provided by the membe Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh cityrs of University of Economics Ho Chi Minh City - International School of Business.Last but not the least; I would like to thank my family. I must exprLuận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
ess my gratitude to Nguyen Thi Hong Hiep. my wife, for her continued support and encouragement. I also wish thank all those people who spent through tUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Khac DuyFACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING U Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh citywith banking technology are becoming more readily available in Vietnam. Similarly, many financial institutions and mobile phone senice providers are teaming up to provide several banking services to customers via the mobile phone. However, the number of people who choose to adopt or use such technol Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh cityogies is still relatively low. Therefore, there is a need to assess the acceptance of such technologies to establish factors that hinder or promote cuLuận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
stomer's intention to use mobile banking (MB). Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) are the base models in order toUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Khac DuyFACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING U Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city to 400 target respondents. This research combines the variables (1) ' perceived usefulness”, (2) “perceived ease of use”, (3) “attitude”, (4) “subjective norm ", and (5) "Perceived behavioral control" in a proposed model to reflect consumer's intention to use mobile banking. Results indicate that p Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh cityerceived usefulness, perceived ease of use. subjective norm, and perceived behavioral control are significant with respect to the customer's intentionLuận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
to use mobile banking services. In constrast with previous studies, attitude was not significant in explaining mobile banking adoption. In summary, pUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Khac DuyFACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING U Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh cityutes to the body of knowledge by demonstrating that the above factors are critical in intention to use mobile banking in a developing country context. The implications of the results form a good basis for providing practical recommendations to leaders of commercial banks, and directions for further Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh citywork.[4]TABLE OF CONTENTSACKNOWLEDGEMENT................................................2ABSTRACT.....................................................Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
..3LIST OF FIGURES................................................7LIST OF TABLES.................................................7CHAPTER 1: INTRODUCUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Khac DuyFACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING U Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh cityn Ho Chi Minh City.91.2.1.E-banking services....................................91.2.2.Advantages of e-banking sen ices.....................111.2.3.Difficulties in implementing e-banking services......121.3.Problem statement........................................131.4.Research objective............ Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city...........................141.5.Research scopes and limitations..........................151.6.Research implications.................................Luận văn thạc sĩ UEH factors affecting behavioral intentions toward mobile banking usage, a study of banking customers in ho chi minh city
...151.7.Thesis structure.........................................161.8.Summary..................................................17CHAPTER 2: LITERATUUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Khac DuyFACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING UUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Khac DuyFACTORS AFFECTING BEHAVIORAL INTENTIONS TOWARD MOBILE BANKING UGọi ngay
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