FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

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Nội dung chi tiết: FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

MIN STRY OF FINANCE UNIVERSITY OF FINANCE - MARKE TNGFACULTY OF MARKETINGSubject code: 2221702049706Class: CLC-20DMA06FINAL ASSIGNMENT INTEGRATED MARK

FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)KETING COMMUNICATIONS (IMC)NameVo Minh ThanhNguyen Linh NhiNguyen Thi Bich NgocLy Hong PhamTran Hong ThyHo Chi Minh City, 2022.TABLE OF CONTENTS I 1ST

OF ABBREVIATIONSLIST OF TABLESEXERCISE 11. Explain the communication process1.1.The elements1.2.The process1-2.1 ■ Source Encoding: The sender encode FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

s (he message1.2.2, Message1.2.3, Channel1.2.4, Receiver.'Decoding1.2.5. Noise1.2.6, Response.'Feedback2.Example2.1.Sender and the source2.2.Receiver.

FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

2.3.Channel2.4.Encoding2.4.1 Verbal2.4.2 Graphic2.4.3 Musical2.4.4 Animation2.5 Decoding2.6.Noise2.6.1, Resulting from the receiver’s own issues2.6.2.

MIN STRY OF FINANCE UNIVERSITY OF FINANCE - MARKE TNGFACULTY OF MARKETINGSubject code: 2221702049706Class: CLC-20DMA06FINAL ASSIGNMENT INTEGRATED MARK