Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry
Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industryG INDUSTRYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMER LOYALTY IN THE VIETNAMESE BANKING INDUSTRYID:22110077MASTER OF BUSINESS (Honours)SUPERVISOR: DINH THAI HOANGHo Chi Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industryMinh City - Year 2014ABSTRACTWith a population of 91 million consumers and economic growth rate averaged 6.57 percent from 2006 until 2012. Vietnam haLuận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry
s been an attractive foreign investment destination, Therefore, the competition has been gradually increasing. Banking industry is no exception as it UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industrybanks. According to Afsar Ct al. (2010), “it is always costly to attract new customers, so the managers always try to find ways to retain their current customers and focus on different factors which enhances the customer loyally among the customers of the organizations”.Based on that, the study was Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industrycarried out to reveal the impact of corporate image, sen ice quality, customer satisfaction, switching cost and trust on customer loyalty in the VietnLuận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry
amese banking industry.This study gathered survey data from a convenience sample of 252 consumers are living and working in Ho Chi Minh City. The resuUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry these factors are studied and the SPSS software Is used to analyze the data gathered from the respondents.ACKNOWLEDGMENTSI would like to express my sincere thankfulness to my research advisor. Prof. Dinh Thai Hoang for his support throughout the research process. He had devoted his valuable time an Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industryd efforts in patiently guiding me to complete this study. I would like to convey my special thanks to him for his assistance and encouragement.I wouldLuận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry
like to express my gratitude to all ISB staffs that supported necessary materials and helped summit my papers. Especially. I would like to give my spUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industryport during this time.Ho Chi Minh City. Viet NamTran Nguyen Anil TuanTABLE OF CONTENTSAbstract..............................................................................iAcknowledgments.......................................................................iiTables of content...................... Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry...............................................iiiList of tables........................................................................viList of figuLuận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry
res.......................................................................viiChapter 1: Introduction..................................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry..................................21.3Research questions...............................................................21.4Research delimitations...........................................................31.5Contribution of the research.....................................................31.6Outline Luận văn thạc sĩ UEH factors affecting customer loyalty in the vietnamese banking industry of study.................................................................3UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKINGUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKINGGọi ngay
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