Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh city
Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh cityO CHI MINH CITYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIEUFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVIC ESIN HO C HI MINH CITYID: 22120137MASTER OF BUSINESS (Honours)SUPERVISOR: DINH CONG K Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh cityHAL PhDHo Chi Minh City - Year 2014iiACKN OWLEDGEMEN 1First and foremost. 1 respectfully express my gratefulness to my research instructor. Dr. Dinh CLuận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh city
õng Khai for his w annly supports, taking the time from the beginning of the research to shape my research design and during every step of the thesis UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh citygrateful to Professor Nguyen Dinh Thọ for his encouragement, insightful recommendations, and value requirements during my process.My sincere thanks also come to my teachers at International Business School -University of Economic Ho Chi Minh City who provide a lot of knowledge for me during my MBA c Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh cityourse.I would also like to thank many different individuals who help me in my developing research, especially the professional mobile development depaLuận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh city
rtment in UFS International Inc. Moreover. I owe thanks to my close friend - Ho Quang Chi B.ao; your assistances and contributed comments made my reseUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh citynks, schools, industrial zones, software development companies, and mobile application development companies for their support during my research.Dad and Mom. I could not go far on my way without your encouragement. Again. I give my gratefulness to you. regarding to the many sacrifices you made. I a Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh citym proud to be your son.Finally, to my beloved wife. 1 deeply appreciate the patience and sacrifices. which you sent to me. Without your hands to takeLuận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh city
care our small home. 1 could never have made my thesis so far.iiiABSTRACTThe main purpose of this study is to examine the factors that affect customerUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh citys. The proposed research model base on Technology Acceptance Model (TAM) and the consideration of Yang and Yoo (2004). whereas both affective and cognitive attitudes as two parts of attimde construct in TAM.In this study, perceived convenience and perceived mobility are also introduced as external f Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh cityactors that reflect the behavioral intention to use mobile content services, in addition, the mediating role of affective attitude between cognitive aLuận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh city
ttitude and behavior intention is investigated.The study analyzed a sample of 505 consumer responses in Ho Chi Minh City, the results showed that all UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh citybehavioral to use mobile content sen ices via direct-effect, indirect-effect or both.The finding of this research most focused on providing a guideline for future direction of mobile content sendees, especially most focus on the attitude change toward using the mobile services.Keywords: .Mobile cont Luận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh cityent senices, behavioral intention, cognitive attitude, affective attitude, perceived mobility, perceived convenience.ivTABLE OF CONTENTSACKNOWLEDGEMENLuận văn thạc sĩ UEH factors affecting intentions to use mobile content services in ho chi minh city
T.............................................iiABSTRACT...................................................ỈỈỈLIST OF FIGURES.........................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HOUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HOGọi ngay
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