Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENC Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩCE FROM VIETNAMMASTER OF BUSINESS (Honours) SUPERVISOR: DR. CAO HAO TinHo Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENCE FROM VIETNAMMASTER OF BUSINESS (Honours)SUPERX1SO Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩR: DR. CAO HAO TinHo Chi Minh City - Year 2014ACKNOWLEGEMENTSI do personal believe thai 1 would not have been successful in completing my thesis withoLuận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
ut the conscientious support, guidance and advice of many people.First ofall. I would like to express my gratitude to Dr. Cao Hao I hi for his quiet lUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENC Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩped me to have directions for my study.Secondly. I want the supervisory board know how much I appreciate them for providing me with then available advices helped me to gain a better understanding of the subject and creating favorable conditions for me during period of the thesis.Furthermore. I would Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ also like to express my deep gratitude to administrative offices of International School of Business - University of Economics Ho Chi Minh City for tLuận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
heir administrative support, creating favorable conditions for me during the MBA course as well as during the time I do this research.Besides. I wouldUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENC Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩsend the most special thanks to my family, who arc my motivation, they supported me by their love and faith in my abilities which have helped me in my efforts to become a belter researcher.1ABSTRACTThe main purpose of this study is to investigate key factors that affecting the satisfaction of festiv Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩal visitors in Vietnam. Based on the literature reviews, this study proposes a conceptual framework.A quantitative study is applied via survey methodLuận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
by questionnaire with sample size investigated is 162 visitors who have ever attended festival in Vietnam to test theory, including their feeling and UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENC Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩactors such as program content, staff, facility, food, souvenir, convenience and information.The results suggest that in order to have the satisfaction of tourists, it must focus on factors such as program content, facility, food, staff, souvenir, convenience. These findings complement theory about Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩbehavior of visitors attending festival, providing planners as well as administrators the way to design a festival effectively.Keywords: festivalscapeLuận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
, visitors' satisfaction. Vietnam.TABLE OF CONTENTSACKNOWLEGEMENTS.......................................................i-ABSTRACT...................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENC Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ..................................VLIST OF FIGURES......................................................viLIST OF TABLES......................................................viiCHAPTER 1: INTRODUCTION...............................................11.1Problem statement................................ Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ..............11.2Research objectives............................................31.3Research questions.............................................31Luận văn thạc sĩ UEH factors affecting the satisfaction of festival visitors, evidence from vietnam , luận văn thạc sĩ
.4Research scope.................................................41.5Research contribution..........................................4UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENCUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van ThoFACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENCGọi ngay
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