Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pages
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Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pages
https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pagesF FACEBOOK FAN PAGESMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TilFACTORS AFFECTING WORD-OF-MOUTH:A STUDY OF FACEBOOK FAN PAGESID: 21110026MASTER OF BUSINESS (Honours)SUPERVISOR Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pages: Dr. Nguyen Thi Mai TrangHo Chi Minh City-Year 2014ACKNOWLEDGEMENTThis thesis could not be accomplished without the help, advise, support, guidance aLuận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pages
nd encoiuagement of many people.1 would like to express my sincere gratitude to my supervisor. Dr. Nguyen Illi Mai liang. for her guidance and correcthttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pagesyen Dong Phong. Professor Nguyen Dinh Tho, and Dr. Tran Ha Minh Quan for their valuable time as the members of the proposal examination committee My sincere thanks are also to all the members of ĨSB create rhe best convenience for me as well as ISB students (.luring the course. Thirdly. I would like Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pages to thank my dear colleagues, fiiend and classmates for their invaluable advice, encouragement and help me collect the research data. Last but not leaLuận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pages
st. I would like to express my great thanks to my family for their encouragement and assistance for my three years study the master course and finish https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pagesular social media site, nearly 25 million of the 36 million Internet users in Vietnam (VietnamNet. 2014). Understanding the influences of Facebook to the youngster's behavior, many business organizations build fan-pages on the social media site to build bettei connection with their customers.Identif Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pagesying the factors affecting brand word-of-mouth through the study of Facebook fan-pages can help the organization understanding the motivation of FacebLuận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pages
ook users who involving in then brand fan-page. As a result, those factors, which have huge impact on the word-of-mouth, are Content value (including https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pagesle know which ones to investmentKeywords: word-of-mouth, brandfan-page, Facebook. Vietnam.iiLIST OF ABBREVIATIONSEFAExploratory Factor AnalysisKMOKaiser-Meyer-OlkinWOMWord-Of-MouthSPSSStatistical Package for the Social Science softwareSMMSocial media marketingSNSSocial networking sitesB2CBusiness-to Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pages-customerillLIST OF TABLESTable 11: Top 10 Social Media Sires Among Internet Users in Vietnam. Apiil 2013. 1Table 4.1: Sample characteristics.........Luận văn thạc sĩ UEH factors affecting word of mouth a study of facebook fan pages
....................................30https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OFhttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OFGọi ngay
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