Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branch
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branch
Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branch
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THITHUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOLU Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branchUTIONS TO THE CASE OF HD BANK VUNG TAU BRANCHID:22130075MASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: NGUYEN THI MAI TRANGHo Chi Minh City - Year 2015ACKNOWLEDGEMENTSIt is my proud privilege to release the feeling of my gratitude to person who helped me directly or indirectly to conduct this research Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branch project work. I express my heart full indebted and owe a deep sense of gratitude to my professor Mrs Nguyen Thi Mai Trang for her sincere guidance anLuận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branch
d inspiration in completing this project. I am extremely thankful to the director, the staff and all faculties' members of HD bank in Vung Tau City foUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THITHUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOLU Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branchct report but I will be always indebted to them.The project has indeed helped me to explore more knowledgeable, related to my job and I am sure it will help me in my future's career.2CONTENTS1Overview the I ID bank Vung Tan branch..............................................71.1The background of th Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branche problem.....................................................101.2I ID bank Vung Tau branch and competitors.........................................1Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branch
11.3Business situation of HD bank Vung Tau branch and other competitors...............142Problem identification.......................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THITHUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOLU Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branchts problem....................................222.3The HD bank's percentage support lending base on collateral values................252.4The capacity of bank staff and the tamers.........................................273The solution................................................................. Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branch......293.1The alternative 1.................................................................303.2The alternative 2...................................Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branch
..............................334Action plan........................................................................345Supporting information.........UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THITHUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOLU Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branchine.........................................................................385.3l iterature review................................................................405.4Transcript........................................................................43PART 1: In-depth interview customers............ Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branch.......................................43PART 2: In-depth interview managers and bank staff......................................52PART 3: QualitativeLuận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branch
Research Report....................................................573LIST OF TABLESTable 1. Branch network and business location of three banks in VUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THITHUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOLU Luận văn thạc sĩ UEH improving service quality, customer satisfaction and loyalty, solutions to the case of HD bank vung tau branchn three days in HCMcity.............32Table 4. Expected cost of three workshops for farmers in Vung Tail city............34UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THITHUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOLUGọi ngay
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