Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh city
Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI M Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh cityMINH CITYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FAC TORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI MINH CITYTD:22110031MASTER OF BUSINESS (Honours)SUPERVISOR: DR.DIMỈ THAI HOANGHo Chi Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh cityMinh City - Year 2014ACKNOWLEDGEMENTSĨ would like to express my sincere gratitude to Dr. Dinh Thai Hoang who has supported me a lot with the thesis prLuận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh city
eparation and motivated inc throughout the journey of the thesis.1 strongly believe that 1 could have not completed this thesis without the assistanceUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI M Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh citythank leaders, teachers and staffs in TSR who help me usefully all the subjects of my master course.Last at all. 1 would like to present the achievement to my family who supported and encouraged me during this time.July, 2014Ho Chi Minh City, Viet NamThai Hong KimTABLE OF CONTENTSCHAPTER 1 : INTRODU Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh cityCTION.................................................. 11.1.Research background................................................ 11.2.Research ProblemLuận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh city
s.................................................. 11.3.Research Objectives.................................................31.4.Research Scope......UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI M Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh city...............................................52.1.Consumer-based brand equity.........................................52.2Sers ice quality: Physical quality and Stair behavior................62.3.Ideal self-congruence...............................................82.4.Brand Identification......... Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh city.......................................92.5Consumer satisfaction and Brand loyalty.............................102.6.Research Model and Hypotheses....Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh city
..................................13CHAPTER 3Ị.METHODOT.OGY...................................................153.1.Research Process..................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI M Luận văn thạc sĩ UEH key factors affecting brand loyalty in hotel industry in ho chi minh city.............................17UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI MGọi ngay
Chat zalo
Facebook