Luận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minh
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minh
Luận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minh
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI THANH TRANGKEY FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY IN DOMES Luận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minhSTIC GOODSAT HO CHI MINH CITYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN TH I THANH TRANGKEY FACTORS AFFECTING HORECACUSTOMERS’ LOYALTY INDOMESTIC GOODSAT HO CHI MINH CITYID:MASTER OF B Luận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minhUSINESS (Honours)SUPERVISOR: PhD. Nguyen Dong PhongHo Chi Minh City - Year 2014ABSTRACTWith potential llorcca (hotel, restaurant, café) market, recentLuận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minh
ly. companies interested in Vietnam began looking for opportunities to distribute goods to the resorts, restaurants, hotels. According to Ms. Le Illi UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI THANH TRANGKEY FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY IN DOMES Luận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minhring Vietnamese products have high quality standards in the consumer market for this is fussy, many years ago. Vietnamese enterprises start looking for business opportunities from restaurants, hotels from 3 star to 5 star, creating value chain linkages between business systems and Horeca. This study Luận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minh aims to investigate which factor affecting to Horeca customers' loyalty in domestic goods. The result showed that Vietnamese enterprises need to imprLuận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minh
ove how to have the opportunity to enter into a fertile market and equally difficult stormed the industry hardKeywords: key factors. Horeca shoppers' UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI THANH TRANGKEY FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY IN DOMES Luận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minhONTENT....................................2CHAPTER 1: INTRODUCTION.............................51.1.RESEARCH BACKGROUND..........................51.2.RESEARCH PROBLEMS............................51.3.RESEARCH OBJECTS.............................71.4 RESEARCH SCOPE................................81.5 Luận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minh.RESEARCH STRUCTURE...........................8CHAPTER 2: LITERATI RE REVIEW.......................92.1.B2B CUSTOMERS’ LOYALTY.......................9Luận văn thạc sĩ UEH key factors affecting horeca customers loyalty in domestic goods at ho chi minh
2.2.FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY.102.2.1.PERCEIVED SERVICE QUALITY AND CUSTOMERSATISFACTION...............................102.2.1.PERCEUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI THANH TRANGKEY FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY IN DOMESUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI THANH TRANGKEY FACTORS AFFECTING HORECA CUSTOMERS’ LOYALTY IN DOMESGọi ngay
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