Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisis

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Nội dung chi tiết: Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisis

Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisis

TRƯỜNG ĐẠI HỌC MỞTP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Authors NGOHUNG Q

Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisisQUY PHAN MINH HIEPMarketing Communication strategy for Holcim Vietnam to increase market share in construction crisisMASTER PROJECTMASTER IN MARKETING

& ADVERTISINGTutor: SERGE BYWALSKIHO CHI MINH CITY-2013Page 1COMMITMENTWe commit that this project is our own study.Information and Data base in the Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisis

thesis are honest.Candidate:NGO HUNG QUYPHAN MINH HIEPPage 2THANKSFirst of all, we would like to thank to Prof. Philippe Biltau and Prof. Alain Van de

Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisis

n Eynde who have saved time to review, approve, and guide scientifically our project during mid-term interview. Thanks for your great comments in orde

TRƯỜNG ĐẠI HỌC MỞTP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Authors NGOHUNG Q

Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisis time.Special thanks to Co-Directors Prof. Jean-Pierre Baeyens who has always motivated US during the 2 years of study and this final project.Thanks t

o members in sales and marketing department in Holcim (Vietnam) Ltd who have enthusiastically helped and provided full information and data to prove t Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisis

he detailed matters studied in the project.Thanks to our colleagues who have shared our daily works and helped US some data.Finally, thanks to our fam

Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisis

ily and our bosses who have given US much time to finish my project on time.Without your helps, it will be more difficult for US to finish our project

TRƯỜNG ĐẠI HỌC MỞTP. HCMUNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA6Authors NGOHUNG Q