Online shopping vs in store shopping an analysis of choice behavior
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Online shopping vs in store shopping an analysis of choice behavior
Online shopping vs in store shopping an analysis of choice behavior
UNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STUDIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROGR Online shopping vs in store shopping an analysis of choice behaviorRAMME FOR M.A IN DEVELOPMENT ECONOMICSONLINE SHOPPING vs. IN-STORE SHOPPING:AN ANALYSIS OF CHOICE BEHAVIORBYPHAM NHU MANMASTER OF ARTS IN DEVELOPMENT ECONOMICSHO CHI MINH CITY, DECEMBER 2017UNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMINSTITUTE OF SOCIAL STUDIES THE HAGUE THE NETHERLANDSVIETNAM - Online shopping vs in store shopping an analysis of choice behavior NETHERLANDS PROGRAMME FOR M.A IN DEVELOPMENT ECONOMICSONLINE SHOPPING vs. IN-STORE SHOPPING:AN ANALYIS OF CHOICE BEHAVIORA thesis submitted in partiaOnline shopping vs in store shopping an analysis of choice behavior
l fulfilment of the requirements for the degree of MASTER OF ARTS IN DEVELOPMENT ECONOMICSByPHAM NHƯ MANAcademic Supervisor:Dr. TRUONG DANG THEYHO CHIUNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STUDIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROGR Online shopping vs in store shopping an analysis of choice behavior encouragement, whereby I could complete the program.I would like to thank Dr. Pham Khanh Nam for his valuable advices for my thesis.I would like to thank Mr. Do Huu Luat for his support and guidance during the process of data collection.I also would to express my thanks to VNP officers who support Online shopping vs in store shopping an analysis of choice behaviorme during my thesis process.I would like to thank my family for their encouragement and support during my masterprogram.ABSTRACTThis study examines thOnline shopping vs in store shopping an analysis of choice behavior
e consumer’s choice between online and in-store shopping for a specific product of books. For this purpose, a survey of 352 book buyers was implementeUNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STUDIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROGR Online shopping vs in store shopping an analysis of choice behaviorvelling to store and come back is worth VND 22.303 to VND 33.849. and that willingness to pay for one day earlier delivery is from VND 15.617 to VND 19.028. We also found that shoppers are more sensitive to online price than to price in store. Those who are office workers and those who spend more ti Online shopping vs in store shopping an analysis of choice behaviorme to access the internet are more likely to shop online. Moreover, in-store shoppers with higher income are less sensitive to price than those who haOnline shopping vs in store shopping an analysis of choice behavior
ve lower income. Especially, shoppers with high income are more concerned about travel time than those with low income. The female shoppers are more pUNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STUDIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROGR Online shopping vs in store shopping an analysis of choice behaviors before purchasing and large variety offered products, are important and effect partially on their choice.TABLE OF CONTENTSLIST OF TABLES................................................................................VLIST OF FIGURES.................................................................. Online shopping vs in store shopping an analysis of choice behavior............viCHAPTER 1: INTRODUCTION.......................................................................11.1.Overview of Vietnam’s retail sector..Online shopping vs in store shopping an analysis of choice behavior
................................................1UNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STUDIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROGRUNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STUDIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROGRGọi ngay
Chat zalo
Facebook