unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnam
unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnam
https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOO unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnamOKBRAND COMMUNITY:A study of Airline consumers in VietnamID:22130038MASTER OF BUSINESS (Honors)SUPERVISOR: DR. NGUYEN Till MAI TRANGHo Chi Minh City, Year 2016AcknowledgementFirstly, I would like to express my gratefulness to my supervisor Dr. Nguyen Thi Mai Trang for her professional guidance, inte unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnamnsive support, valuable suggestions, instructions and encouragement during the time of doing my research.I would like to express my deepest gratitudeunlicensed customer engagement in a facebook brand community a study of airline consumers in vietnam
to ISB Professors Committee for their valuable time as the members of the proposal examination committee. Their comments and meaningful suggestions wehttps: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOO unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnamiversity of Economics Ho Chi Minh City for their teaching and guidance during my master course.AbstractCustomer engagement is a group of factors that can affect the customer satisfaction, loyalty. The advent of Web 2.0 and in particular the social network media in recent years have led to an explosi unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnamon of interest in customer engagement. Attracted by a great amount of users, companies have created brand communities in social networks. With the abiunlicensed customer engagement in a facebook brand community a study of airline consumers in vietnam
lities to creating the interaction among individuals and firms in brand communities, social media can use to better serve customer and satisfy the neehttps: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOO unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnam rare. I his research aims to nil this gap by testing these hypotheses in airline industry and raising recommendations for its applications in practice.Key words Customer engagement, brand community, facebook, customer loyalty, customer satisfaction.CONTENTSAcknowledgement........................... unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnam.......................................iList of Figures.................................................................viList of Tables..............unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnam
...................................................viiChapter 1. Introduction..........................................................11.1.Research bhttps: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOO unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnamsearch objectives.......................................................61.4.Research scope............................................................71.5.Structure of the research.................................................7Chapter 1. Literature review......................................... unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnam............92.1.Brand Community (BC)......................................................92.1.Online brand community (OCB)..........................unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnam
...................102.1.Customer engagement......................................................102.1.Customer engagement in brand community........https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOO unlicensed customer engagement in a facebook brand community a study of airline consumers in vietnamengagement in brand communities........142.7.Proposal model and hypotheses............................................16https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOGọi ngay
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