unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

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unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTrinh Duy BangIMPROVING PERSONAL SELLING ACTIVITIES: A CASE OF NORDIC CAR COMP

unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnamPANY IN HO CHI MINH CITY - VIETNAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2018UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational S

chool of BusinessTrinh Duy BangIMPROVING PERSONAL SELLING ACTIVITIES: A CASE OF NORDIC CAR COMPANY IN HO CHI MINH CITY - VIETNAMMASTER OF BUSINESS ADM unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

INISTRATIONSUPERVISOR: NGUYEN THI MAI TRANGHo Chi Minh City - Year 201 sEXECUTIVE SI YLMARYWhen global automobile market gels a remarkable resilience,

unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

especially concentrating in emerging nations, and Vietnamese economy started to integrate deeper into global trade, there were many luxury brands dis

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTrinh Duy BangIMPROVING PERSONAL SELLING ACTIVITIES: A CASE OF NORDIC CAR COMP

unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnamnz. Lexus. Audi. BMW and so forth were retailed in Vietnam with higher numbers recent years.Although luxury car segment is always a potential market f

or car-retailing investors, there are only few brands which have performed well for years and become lop of mind when customers decide to buy a premiu unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

m car. Their success could be easily explained by having effective ways in operating sales force. This fenced off the penetration of other famous luxu

unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

ry brands which tried to attack this lucrative market.In August 2016, Nordic Car Joint Stock Company (in short, it would be called Nordic Car in this

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTrinh Duy BangIMPROVING PERSONAL SELLING ACTIVITIES: A CASE OF NORDIC CAR COMP

unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnamw since Nordic Car in Ho Chi Minh city was established. This research will explore the causes of low sales results of Volvo in Ho Chi Minh branch. The

findings of the study revealed that ineffective personal selling activities played the most important role in low sales results comparing to other fa unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

ctors from August 2016 to Dec 2017. Moreover, some reasonable solutions would be suggested in order to improve personal selling activities of Nordic C

unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

ar company in Ho chi Minh branch.ACKNOWLEDGEMENTWithout the encouragement, guidance and support of Prof. Nguyen Thi Mai Trang and other teachers, the

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTrinh Duy BangIMPROVING PERSONAL SELLING ACTIVITIES: A CASE OF NORDIC CAR COMP

unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnams project.I would like to thank my friends and family for greatly supporting me while I was working on my research. Your patience, understanding and r

espect were greatly appreciated.TABLE OF CONTENTSEXECUTIVE SUMMARY............................................................3ACKNOWLEDGEMENT........ unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

......................................................4LIST OF TABLES...............................................................6LIST OF FIGI RES.

unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

............................................................61INTRODUCTION.............................................................71.1.Saigon Gen

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTrinh Duy BangIMPROVING PERSONAL SELLING ACTIVITIES: A CASE OF NORDIC CAR COMP

unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam..........................................................82.1.Global automobile market.............................................82.2.Vietnamese au

tomobile market........................................112.3.Volvo global business results and Nordic Car company situation in Vietnam.133PROBLEM IDEN unlicensed improving personal selling activities a case of nordic car company in ho chi minh city vietnam

TIFICATION..................................................173.1.Potential Problems..................................................20

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTrinh Duy BangIMPROVING PERSONAL SELLING ACTIVITIES: A CASE OF NORDIC CAR COMP