unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam
unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam
I would like to express my deep gratitude to my supervisor. Assoc. Prof. Nguyen Tin Mai Trang for her patient guidance, valuable comments and helpful unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam advice of this research work. I would also like to thank my friends in MBUS 5 for thek encouragement and assistance throughout the process of this research. My grateful thanks are also extended to my colleagues for their help in collecting data. Finally. I wish to thank my parents for their support unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam and encouragement throughout my research.ACKNOWLEDGEMENTTABLE OF CONTENTSLIST OF TABLESLIST OF FIGI RESAbstract......................................unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam
......................................11Introduction...................................................................22Theoretical background and hyI would like to express my deep gratitude to my supervisor. Assoc. Prof. Nguyen Tin Mai Trang for her patient guidance, valuable comments and helpful unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnamlue............................................................112.3.Hedonic value...............................................................122.4.Social value................................................................132.5.Life satisfaction.................................................. unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam.........142.6.Personality traits..........................................................153Methodology.............................................unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam
......................193.1.Procedure and sample........................................................193.2.Measurement.............................I would like to express my deep gratitude to my supervisor. Assoc. Prof. Nguyen Tin Mai Trang for her patient guidance, valuable comments and helpful unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam.................................................234.2.Cronbach’s Alpha. EFA. CFA and SEM..........................................244.3.Hypotheses testing..........................................................284.4.Results of moderating effect................................................295Di unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnamscussion....................................................................305.1.Implications for theory and research................................unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam
........325.2.Implications for managers...................................................325.3.Limitations and directions for future research........I would like to express my deep gratitude to my supervisor. Assoc. Prof. Nguyen Tin Mai Trang for her patient guidance, valuable comments and helpful unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam..........................................44Table 1: Measurement scale.................................................22Table 2: Cronbach’s Alpha coefficients.....................................25Table 3: Pattern Matrix....................................................26Table 4: Unstandardized s unlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnamtructural paths...................................29Table 5: Findings of qualitative research..................................44Table 6: The SEM resuunlicensed the effects of functional value, hedonic value and social value on customer participation a study of fanpages in vietnam
lts of variant and partial invariant model - Extraversion.. 45I would like to express my deep gratitude to my supervisor. Assoc. Prof. Nguyen Tin Mai Trang for her patient guidance, valuable comments and helpful I would like to express my deep gratitude to my supervisor. Assoc. Prof. Nguyen Tin Mai Trang for her patient guidance, valuable comments and helpfulGọi ngay
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