LUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intention
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LUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intention
VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDO NHU CHLNHASSESSING THE EFFECT OF GREENMARKETING MESSAGE ON CUSTOMER’SPUCHASE INTENTIONMAS LUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intentionSTER THESISBUSINESS ADMINISTRATIONHanoi. 2019https: //k hot h u vien .comVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYĐỎNHƯCHINHASSESSING THE EFFECT OF GREEN MARKETING MESSAGE ON CUSTOMER’S PURCHASE INTENTIONMAJOR: BUSINESS ADMINISTRATION CODE: 60340102RESEARCH SUPERVISORS: A/PROFESSOR: LUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intention vu ANH DUNG PROFESSOR: YOSHIKI MATSUHanoi, 2019ACKNOWLEDGMENTVery special gratitude goes out to A Prof. Vu Allh Dung and Prof. Yoshiki Matsui. It wasLUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intention
fantastic lo have the opportunity to be under your supervision. You provided me with not only valuable support but also continuous encouragement duriVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDO NHU CHLNHASSESSING THE EFFECT OF GREENMARKETING MESSAGE ON CUSTOMER’SPUCHASE INTENTIONMAS LUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intentionreciated your valuable comments on my thesis.In addition. I would like to thank all teaching professors who provided me knowledgeable discussions and classes which then become useful for my thesis.I would like to express my gratitude to all participants who spent valuable time to take part in this s LUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intentiontudy which then became useful data for analyzing. Also, many thanks to my volunteers and my friends who helped me to deliver the survey for participanLUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intention
ts.And finally, to my life-coach, my parent who always support me during my lime studying al VJU. 1 am also grateful to my best friends, who have provVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDO NHU CHLNHASSESSING THE EFFECT OF GREENMARKETING MESSAGE ON CUSTOMER’SPUCHASE INTENTIONMAS LUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intentionr's purchase intention. The author also investigates whether or not shopping orientation of the customer moderates the relation between green marketing message and purchase intention. Between-subject design was utilized for this investigation. Different groups were presented a hypothetical marketing LUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intention message developed by the author (the message is different among the three groups). The study found a higher level of purchase intention for the groupLUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intention
exposed to the message containing both personal and environmental benefits compared to the group exposed to the personal benefits. Shopping orientatiVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDO NHU CHLNHASSESSING THE EFFECT OF GREENMARKETING MESSAGE ON CUSTOMER’SPUCHASE INTENTIONMAS LUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intentionng orientation, between-subject design4CONTENTSChapter 1: INTRODUCTION...............................................11.1.Motivation.....................................................11.2.Research question..............................................3 LUẬN văn THẠC sĩ assessing the effect of green marketing message on customer’s purchase intentionVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDO NHU CHLNHASSESSING THE EFFECT OF GREENMARKETING MESSAGE ON CUSTOMER’SPUCHASE INTENTIONMASGọi ngay
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