LUẬN văn THẠC sĩ study on mobile payment adoption in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: LUẬN văn THẠC sĩ study on mobile payment adoption in vietnam
LUẬN văn THẠC sĩ study on mobile payment adoption in vietnam
VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDAO MANH TANSTUDY ONMOBILE PAYMENT ADOPTIONIN VIETNAMMASTER’S THESIS BUSINESS ADMINISTRATION LUẬN văn THẠC sĩ study on mobile payment adoption in vietnamNHanoi, 2019VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDAO MANH TANSTUDY ONMOBILE PAYMENT ADOPTIONIN VIETNAMMAJOR: BUSINESS ADMINISTRATIONCODE: 60340102RESEARCH SUPERVISORS:ASSOC PROF. NGUYEN VAN DINHPROF. MOTONARITANABUHanoi, 2019DECLARATION OF ACCEPTANCEI declare that this master th LUẬN văn THẠC sĩ study on mobile payment adoption in vietnamesis has been conducted solely by myself. This master thesis has not been submitted in any previous articles or application for a degree, in whole orLUẬN văn THẠC sĩ study on mobile payment adoption in vietnam
in apart. The work contained herein is my own except where stated otherwise by reference or acknowledgment.ACKNOWLEDGMENTS1 would first thank both advVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDAO MANH TANSTUDY ONMOBILE PAYMENT ADOPTIONIN VIETNAMMASTER’S THESIS BUSINESS ADMINISTRATION LUẬN văn THẠC sĩ study on mobile payment adoption in vietnamr Tanabu for all the useful comments and engagement through the chain of seminars in YNU. Furthermore, I would like to thank Assoc Prof. Nguyen Van Dinh of Vietnam National University for wise advised and steered me in the right direction whenever I need in conducting this research.I would like to e LUẬN văn THẠC sĩ study on mobile payment adoption in vietnamxpress my sincere thanks for all of the VJU -MBA02 class for their kind support and advised. Next. I would like to thank my survey's participant who sLUẬN văn THẠC sĩ study on mobile payment adoption in vietnam
hared their lime and precious idea.Finally, I would like to express my gratitude to my parents to support me unfailing and continuous encouragement thVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDAO MANH TANSTUDY ONMOBILE PAYMENT ADOPTIONIN VIETNAMMASTER’S THESIS BUSINESS ADMINISTRATION LUẬN văn THẠC sĩ study on mobile payment adoption in vietnamgrew 22% in 2017 from the previous year to $6.14 billion, according to Statista. a local market research firm. The figure is projected to double to $12.33 billion in 2022” (TOMI YAMA. 2018) State-owned gas station operator Petro Vietnam Oil introduced a mobile payment system in February, while M-Ser LUẬN văn THẠC sĩ study on mobile payment adoption in vietnamvice. a major fin-tech company, plans to increase the number of subscribers to its MoMo online payment service to 50 million by 2020 from about five mLUẬN văn THẠC sĩ study on mobile payment adoption in vietnam
illion today. The research focuses on 3 objectives: To find the factors that affect the customer in selecting the mobile-payment application in VietnaVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDAO MANH TANSTUDY ONMOBILE PAYMENT ADOPTIONIN VIETNAMMASTER’S THESIS BUSINESS ADMINISTRATION LUẬN văn THẠC sĩ study on mobile payment adoption in vietnamwell as improve business efficiencies. The research constructs and develop on the ground of UTAUT theory with revised of Facilitating Factor. Trust factor and changes an independent variable. The research using Liken -scales 5 levels for 4 observation variables: Performance expectancy, social influe LUẬN văn THẠC sĩ study on mobile payment adoption in vietnamnce, effort expectancy Trust and one dependent variable Behavior Intention. The research using a frequency- scale 4 levels for one independent variablLUẬN văn THẠC sĩ study on mobile payment adoption in vietnam
e: E-commerce Use Behavior and one dependent variable: Use behavior. Among 6 hypotheses. 5 were not rejected and 1 was rejected. The research also proVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDAO MANH TANSTUDY ONMOBILE PAYMENT ADOPTIONIN VIETNAMMASTER’S THESIS BUSINESS ADMINISTRATION LUẬN văn THẠC sĩ study on mobile payment adoption in vietnampayment usage behavior of frequency at 75.85% accuracies.TABLE OF CONTENTSCHAPTER 1: INTRODUCTION..............................................11.1.1Practical Motivation.....................................11.1.2Theoretical Motivation...................................3CHAPTER 2: LITERATURE REVIEW.. LUẬN văn THẠC sĩ study on mobile payment adoption in vietnam.....................................62.1.1Theory of Reasoned Action ( TRA).........................6VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDAO MANH TANSTUDY ONMOBILE PAYMENT ADOPTIONIN VIETNAMMASTER’S THESIS BUSINESS ADMINISTRATIONVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYDAO MANH TANSTUDY ONMOBILE PAYMENT ADOPTIONIN VIETNAMMASTER’S THESIS BUSINESS ADMINISTRATIONGọi ngay
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