LUẬN văn THẠC sĩ toward enhancing customer citizenship behaviors in service sector

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LUẬN văn THẠC sĩ toward enhancing customer citizenship behaviors in service sector

VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN BICH PHI ONGTOWARD ENHANCING CUSTOMER CITIZENSHIP BEHAVIOR IN SERVICE INDUSTRYMASTER'S

LUẬN văn THẠC sĩ toward enhancing customer citizenship behaviors in service sector THESISBUSINESS ADMINISTRATIONHanoi, 2020VIETNAM NATIONAL UNIV ERSITY, HANOIVIETNAM JAPAN UNIVERSITYPHAN BK II PHUONGTOWARD ENHANCING CUSTOMER CITIZEN

SHIP BEHAVIOR IN SERVICE INDUSTRYMAJOR: BUSINESS ^ADMINISTRATIONCODE: 8340101.1RESEARCH SUPERVISORS:Professor. TOHRU INOUEDr. TRAN THI BICH HLANHHanoi LUẬN văn THẠC sĩ toward enhancing customer citizenship behaviors in service sector

, 2020CONTENTCHAPTER 1. INTRODUCTION..................................................11.1Researchmotivation..........................................

LUẬN văn THẠC sĩ toward enhancing customer citizenship behaviors in service sector

....11.2Researchobjective...............................................41.3Researchquestion................................................41.4Resear

VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN BICH PHI ONGTOWARD ENHANCING CUSTOMER CITIZENSHIP BEHAVIOR IN SERVICE INDUSTRYMASTER'S

LUẬN văn THẠC sĩ toward enhancing customer citizenship behaviors in service sectorenship behavior.....................................62.1.1Conceptual definition.........................................62.1.2Dimensions of customer c

itizenship behavior and related research.62.1.3The research investigating the antecedents of customer citizenshipbehavior............................. LUẬN văn THẠC sĩ toward enhancing customer citizenship behaviors in service sector

...................................X2.2Servicescape.........................................................112.2.1S-O-R theory and influence of servi

LUẬN văn THẠC sĩ toward enhancing customer citizenship behaviors in service sector

cescape on customer’s positive affect 112.2.2Physical senicescape and customer positive affect............122.2.3Social servicescape and customer posi

VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN BICH PHI ONGTOWARD ENHANCING CUSTOMER CITIZENSHIP BEHAVIOR IN SERVICE INDUSTRYMASTER'S

LUẬN văn THẠC sĩ toward enhancing customer citizenship behaviors in service sector............172.3.1The physical servicescape and customer role’s readiness......IS

VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN BICH PHI ONGTOWARD ENHANCING CUSTOMER CITIZENSHIP BEHAVIOR IN SERVICE INDUSTRYMASTER'S