(TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
(TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
A. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam mar (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINrket and with the thriving of digital and technology nowadays, food delivery on app is not a strange thing. It’s become a behavior as known as all food is fast food in the smartphone era especially for the Gen Y and Gen z in Viet Nam See Vietnam as a potential market to access into. South Korea’s le (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINading food delivery app operator Woowa Brothers first launched in Vietnam on June 10 with the Vietnamese version called BAEMIN (named after Woowa's ow(TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
n food delivery platform. Daedal Minjok. a leader in the sector in South Korea) in Ho Chi Minh City [ CITATION Che 19 \1 1033 ]. Woowa Brothers claimsA. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam mar (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN 111 2018 for foreign expansions, with Vietnam as its first overseas market. With the launch in the Southeast Asian nation, they aim to bring “Korean culture, flavor and know-how” to Vietnam. According to its mission. BAEMIN comes to Vietnam “Helping people to eat well anytime and anywhere” with jus (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINt a few simple steps performed on the BAEMIN app: Choose the food, choose the nearest store and order Favourite dishes will be deliver,' quickly with(TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
an exưemely reasonable priceWoowa Brothers' nine years of experience in South Korea will allow the Vietnamese unitto process a massive volume of orderA. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam mar (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINFebruary 2019. Vietnammm is one of die first pioneers in the Vietnam country s food delivery business that founded in 2011. It's a good start for BAEMIN toaccess in Vietnam food deliver)' market. The startup unicorn seeks to gradually expand from Ho Chi Minh City to other Southeast Asian cities incl (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINuding Hanoi, though details have yet will be revealed in the futuref CITATION K1Ú21 \1 1033 ]HI. Company history06 2010: Create Baedal Minjok in Soul.(TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
South Korea with a mission to utilize the power of information technology for the food delivery industry05 '2019: Operations in Vietnam starting fromA. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam mar (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINnIV. MissionTo help people "Enjoy good food anywhere, anytime"V VisionTo utilize the power of information technology for the food delivery industryVI. Executive Summary:Building a series of events and activities to deliver happiness and comfortable experiences to our clients, starting with the notio (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINn of producing a campaign to accompany the world's largest football event. FIFA World Cup Qatar 2022. The following games are available in this "BATCH(TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
AMP" campaign: “Sút là ăn”, “Dự đoán hay rinh ngay voucher”. These games will give clients about recommendations and information about the cuisine andA. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam mar (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINnd tempting gifts for football fans.B. SITUATION AN ALYSIS1. Macro environment - PESTEL1.1PoliticalFrom the beginning of 2021 to the present time, the political situation in Vietnam has been stable. The General Department of Politics. Party committees, commanders, political commissars, politicians, (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINand political agencies of units under the Ministry of National Defense promptly advised and directed the adjustment of the plan to suit the situation(TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
in the current conditions, comprehensively deploying and completing tasks, both regular and irregular, in which many tasks are completed well and compA. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam mar (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINear of many fluctuations due to the Covid-19 pandemic - PIT policy also has many changes. The State has approved many policies to support and reduce taxes for many businesses, including value-added tax reduction [ CITATION MOI21 1 1033 ].Thanks to the political situation and stable tax policy, the c (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINurrent time, despite the impact of the pandemic, is still a good time for businesses to create momentum [ CITATION MOI21 '1 1033 ] Especially for e-co(TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
mmerce sites, this is a great opportunity to grow and capture a share of the market.1.2EconomicDomestically, following the results achieved 111 2020. A. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam mar (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINt at the end of April with a new strain that spread rapidly, dangerously and complicated!}'- in many localities. Gross domestic product (GDP) 111 the first nine months of 2021 was estimated to increase by 1.42% over the same period last year due to the Covid-19 epidemic seriously affecting all secto (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINrs of the economy] CITATION GSO21 1 1033 ]Although economic growth in 2021 is not as high as when die epidemic has not yet raged, this number IS still(TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
remaining at a positive level. Economic activities were affected and paused for a while but were quickly restored. At the present time, business actiA. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam mar (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINesses to recover and continue to operate and develop. Especially with an online business like BAEMIN. the impact of the epidemic is not great. The business of e-commerce platforms like BAEMIN can still grow and create jobs for the unemployed.1.3SocialThe complicated development of the Covid-19 epide (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINmic has negatively affected the labor situation, employment in the third quarter of 2021. die number of workers working in the economy decreased sharp(TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN
ly compared to the previous quarter and compared with the same period last year. Unemployment and underemployment rates among working age increased thA. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam mar (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN GSO21 1 1033 ]But the social situation that restricts movement and can be separated creates opportunities for online businesses to develop. The demand for online dining of customers has also increased, due to the epidemic not being able to eat directly at restaurants. For BAEMIN as an e-commerce pl (TIỂU LUẬN) MARKETING MANAGEMENT develop a brief marketing plan for BAEMINatform, where online businesses are connected, the market is still new. wide and has long-term development opportunities.1.4TechnologicalA. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam marA. EXECUTIVE SUMMARYI.OverviewName: Daedal MinjokIndustry: Food deliveryEstablish: 2010Headquarter: Soul. South KoreaII.INTRODUCTIONAs in Viet Nam marGọi ngay
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