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AI_in_Marketing,_Sales_and_Service

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Nội dung chi tiết: AI_in_Marketing,_Sales_and_Service

AI_in_Marketing,_Sales_and_Service

Al inMARKETINGSALES and SERVICEPeter GentschHow Marketers without a Data Science Degree can use Al, Big Data and BotsPeter GentschAl in Marketing, Sal

AI_in_Marketing,_Sales_and_Serviceles and ServiceHow Marketers without a Data Science Degree can use Al, Big Data and BotspalgravemacmillanPeter GcntschFrankfurt, GermanyISBN 978-3-319

-89956-5 ISBN 978-3-319-89957-2 (eBook) https://doi.org/10.1007/978-3-319-89957-2Library of Congress Control Number: 2018951046© The Editor(s) (if app AI_in_Marketing,_Sales_and_Service

licable) and The Author(s), under exclusive license to Springer Nature Switzerland AC 2019This work is subject to copyright. All rights arc solely and

AI_in_Marketing,_Sales_and_Service

exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, re

Al inMARKETINGSALES and SERVICEPeter GentschHow Marketers without a Data Science Degree can use Al, Big Data and BotsPeter GentschAl in Marketing, Sal

AI_in_Marketing,_Sales_and_Serviceetrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.The use of general descri

ptive names, registered names, trademarks, service marks, etc. in this publication docs not imply, even in the absence of a specific statement, that s AI_in_Marketing,_Sales_and_Service

uch names arc exempt from the relevant protective laws and regulations and therefore free for general use.The publisher, the authors and the editors a

AI_in_Marketing,_Sales_and_Service

rc safe to assume that the advice and information in this book are believed co be erne and accurate at the date of publication. Neither the publisher

Al inMARKETINGSALES and SERVICEPeter GentschHow Marketers without a Data Science Degree can use Al, Big Data and BotsPeter GentschAl in Marketing, Sal

AI_in_Marketing,_Sales_and_Servicemay have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.Cover illustra

tion: Andrey Suslov/iStock/CcttyCover design by Tom HoweyThis Palgrave Macmillan imprint is published by the registered company Springer Nature Switze AI_in_Marketing,_Sales_and_Service

rland AGThe registered company address is: Gewerbestrasse 11, 6330 Cham, SwitzerlandContentsParti Al 1011Al Eats the World31.1Aland the Fourth Industr

AI_in_Marketing,_Sales_and_Service

ialRevolution31.2AlDevelopment: Hyper, Hyper...51.3Alas a Game Changer61.4Alfor Business Practice8Reference92A Bluffers Guide to Al, Algorithmics and

Al inMARKETINGSALES and SERVICEPeter GentschHow Marketers without a Data Science Degree can use Al, Big Data and BotsPeter GentschAl in Marketing, Sal

Al inMARKETINGSALES and SERVICEPeter GentschHow Marketers without a Data Science Degree can use Al, Big Data and BotsPeter GentschAl in Marketing, Sal

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