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AIl in marketing sales and service

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Nội dung chi tiết: AIl in marketing sales and service

AIl in marketing sales and service

Al inMARKETINGSALES and k SERVICEHow Marketers without a Data Science Degree can use Al, Big Data and BotsPeter GentschPeter GentschAl in Marketing, S

AIl in marketing sales and serviceSales and ServiceHow Marketers without a Data Science Degree can use Al, Big Data and BotspalgravemacmillanPeter GcntschFrankfurt, GermanyISBN 978-3-3

19-89956-5 ISBN 978-3-319-89957-2 (eBook) https://doi.org/10.1007/978-3-319-89957-2Library of Congress Control Number: 2018951046© The Editor(s) (if a AIl in marketing sales and service

pplicable) and The Author(s), under exclusive license to Springer Nature Switzerland AC 2019This work is subject to copyright. All rights arc solely a

AIl in marketing sales and service

nd exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting,

Al inMARKETINGSALES and k SERVICEHow Marketers without a Data Science Degree can use Al, Big Data and BotsPeter GentschPeter GentschAl in Marketing, S

AIl in marketing sales and service retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.The use of general desc

riptive names, registered names, trademarks, service marks, etc. in this publication docs not imply, even in the absence of a specific statement, that AIl in marketing sales and service

such names arc exempt from the relevant protective laws and regulations and therefore free for general use.The publisher, the authors and the editors

AIl in marketing sales and service

arc safe to assume that the advice and information in this book are believed co be erne and accurate at the date of publication. Neither the publishe

Al inMARKETINGSALES and k SERVICEHow Marketers without a Data Science Degree can use Al, Big Data and BotsPeter GentschPeter GentschAl in Marketing, S

AIl in marketing sales and servicer may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.Cover illust

ration: Andrey Suslov/iStock/CcttyCover design by Tom HoweyThis Palgrave Macmillan imprint is published by the registered company Springer Nature Swit AIl in marketing sales and service

zerland AGThe registered company address is: Gewerbestrasse 11, 6330 Cham, SwitzerlandContentsParti Al 1011Al Eats the World31.1Aland the Fourth Indus

AIl in marketing sales and service

trialRevolution31.2AlDevelopment: Hyper, Hyper...51.3Alas a Game Changer61.4Alfor Business Practice8Reference92A Bluffers Guide to Al, Algorithmics an

Al inMARKETINGSALES and k SERVICEHow Marketers without a Data Science Degree can use Al, Big Data and BotsPeter GentschPeter GentschAl in Marketing, S

Al inMARKETINGSALES and k SERVICEHow Marketers without a Data Science Degree can use Al, Big Data and BotsPeter GentschPeter GentschAl in Marketing, S

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